Browsing by Author "Sandeepani, DMM"

Browsing by Author "Sandeepani, DMM"

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  • Assessing the Knowledge of Corporate Literacy of Small Scale Entrepreneurs 
    Sandeepani, DMM; De Silva, WN (Faculty of Agriculture, University of Ruhuna, 2020-10-08)
    Most of the small scale entrepreneurs operate their business on a marginal scale. They can expand their profits by forming a farmer producer company. For that, they require knowledge and skills in corporate literacy. ...
  • HOW GREEN MARKETING TOOLS SHAPE CONSUMER PURCHASE BEHAVIOR 
    Sandeepani, DMM; Samaraweera, GC (Faculty of Agriculture, University of Ruhuna, Sri Lanka, 2021)
    Consumers have more concerned about the ‘green concept’ and thus lead the industry to focus on ‘green marketing’ with the rapid increase in environmental and health considerations. In the Asian context, the studies on ...

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