De Silva, K.P.K.; Wijesundara, T.R.
(Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
Understanding how electronic word-of-mouth (E-WOM) influences customers' Online Re-purchase Intention (ORPI) is crucial since E-WOM has emerged as a powerful information source for digital consumers. This research study ...