Volume 02 - Issue II - 2022http://ir.lib.ruh.ac.lk/xmlui/handle/iruor/73622024-03-28T22:28:25Z2024-03-28T22:28:25ZFacebook Community is Judgmental: A Symbolic Interaction Perspective on Context Collapse and Identity Construction of Youth on Social Networking SitesWijesinghe, UchithaChandrasekara, RuwangiWijetunga, Dinukahttp://ir.lib.ruh.ac.lk/xmlui/handle/iruor/136802023-07-14T07:18:39Z2022-12-31T00:00:00ZFacebook Community is Judgmental: A Symbolic Interaction Perspective on Context Collapse and Identity Construction of Youth on Social Networking Sites
Wijesinghe, Uchitha; Chandrasekara, Ruwangi; Wijetunga, Dinuka
Despite the versatility and longevity of Facebook as a Social Networking Site (SNS) in comparison to Instagram, the Daily Active Users count and the average time spent per day have dropped significantly during the recent past. The observed drop in the popularity of Facebook is confounding from a marketing perspective since Facebook appears to provide more benefits and values than Instagram. Hence, using symbolic interaction as a theoretical lens, in this paper we engage in a discussion on how identity construction complexities on SNSs with greater context collapse, such as Facebook, could contribute to users’ preference for SNSs having smaller communities with less context collapse, such as Instagram. A qualitative study was carried out with the participation of 14 informants in the age group between 18-34 years. The data were collected using semi-structured in-depth interviews which were analyzed using thematic analysis. Findings revealed that the greater context collapse on Facebook has created discomfort for youth in constructing identities. Theoretically, this explains how the unclear, and at times, conflicting ‘universes of discourse’ operating on Facebook impose complexities to navigating user behaviour. Further, the lesser context collapse on Instagram which provides a more cohesive ‘universe of discourse’ allows the youth to construct a more expansive identity that conforms to community norms. This study theoretically accentuates the repercussions of developing and managing undifferentiated SNSs catering to the mass market, which makes it difficult for users to navigate the expectations of diverse audiences.
2022-12-31T00:00:00ZAuthenticity: Multiple-item Scale Development and ValidationLaksiri, W.M.R.http://ir.lib.ruh.ac.lk/xmlui/handle/iruor/136782023-07-14T07:12:01Z2022-12-31T00:00:00ZAuthenticity: Multiple-item Scale Development and Validation
Laksiri, W.M.R.
The goal of this study is to create a scale for measuring authenticity in a tourism management environment. Authenticity has been extensively studied in a wide range of academic fields. Authenticity has been a theme in tourism management research, and this strategy is becoming more and more popular. Only a few studies have been done on measuring objects in a tourist setting, even though there is a wealth of literature on authenticity in tourism management. The primary objective of this study is to fill the above gap in the modern jurisprudence of tourism. In response to the need for standardizing the measurement of the construct, a multi-item "authenticity" scale was created. The scale has 18 items that measure how consumers feel about the authenticity of the goods, services, and experiences they use. This paper describes the scale development process and validation procedures. The empirical data was gathered using two distinct samples: business management, humanities, and social science majors at universities and hotel industry professionals. The data in this study were analyzed using an exploratory factor analysis, and it was found that authenticity has five different facets: The results of the conformity factor analysis confirmed aesthetic, cultural, environmental, personal experiences, and service as authenticating factors. In addition, the properties and the potential applications of the scale are discussed.
2022-12-31T00:00:00ZBig Five Personality Traits and Entrepreneurial Intention: An Empirical Evidence from Sri Lankan State UniversitiesMathushan, PackiyanathanGamage, Aruna S.http://ir.lib.ruh.ac.lk/xmlui/handle/iruor/136772023-07-14T06:58:46Z2022-12-31T00:00:00ZBig Five Personality Traits and Entrepreneurial Intention: An Empirical Evidence from Sri Lankan State Universities
Mathushan, Packiyanathan; Gamage, Aruna S.
The literature shows that personality factors were salient in determining entrepreneurial intention. However, most research on the association between Big Five personality traits and entrepreneurship has been undertaken in developed countries, with little emphasis on emerging countries such as Sri Lanka. Paradoxically, there is a dearth of prior research examining the association between the Big Five personality traits and entrepreneurial intentions among Sri Lankan university students. The present study investigates the impact of the big five personality traits on entrepreneurial intention. The study used a quantitative survey using a convenience sample of Sri Lankan university students. A total of 196 valid questionnaires were received and analysed. The researchers employed the partial least squares (PLS) approach with smart PLS software (version 3.0) to test the hypotheses. The result showed that Extraversion, Agreeableness, Conscientiousness, and Openness significantly impact entrepreneurial intentions among Sri Lankan university students. Further, Neuroticism has an insignificant impact on entrepreneurial intentions. The research advises the government and policymakers to comprehend students’ personality traits who are likely to become future entrepreneurs and to encourage new start-ups by offering different incentives. Other repercussions are mentioned.
2022-12-31T00:00:00ZUndergraduates’ Satisfaction with Zoom e-learning Application: Empirical Evidence from Management UndergraduatesChandradasa, A.H.I.Galhena, B.L.http://ir.lib.ruh.ac.lk/xmlui/handle/iruor/136762023-07-14T06:52:08Z2022-12-31T00:00:00ZUndergraduates’ Satisfaction with Zoom e-learning Application: Empirical Evidence from Management Undergraduates
Chandradasa, A.H.I.; Galhena, B.L.
E-learning is developing as the new paradigm of modern education. The global e-learning business is growing at a 35.6 percent annual rate and still, there are failures. The success of e-learning systems is predicted mainly by user satisfaction. However, factors derived from users’ satisfaction with using zoom for e-learning are still underexplored. Therefore, the purpose of this study is to explore the factors that might impact undergraduate satisfaction regarding the use of zoom applications for e-learning. A theoretical foundation was laid for the study from empirical findings based on that conceptual framework was developed. Data was collected from 213 Management undergraduates of the University of Ruhuna by using a questionnaire survey. Results of the study indicated that perceived quality, perceived value, and technology self-efficacy positively impact undergraduates’ satisfaction with using the Zoom application for e-learning. Further, the study found that perceived utility has a significant negative impact on undergraduates’ e-learning satisfaction by using Zoom. The study was conducted from a student's point of view and implies their actual desires for e-learning specifically the Zoom application. Based on the findings stakeholders can pay attention to taking necessary actions to fulfil students’ needs and guiding them to gain higher satisfaction with e-learning and finally it will lead to the overall success of implemented e-learning system.
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