http://ir.lib.ruh.ac.lk/handle/iruor/7383 2026-04-05T21:42:25Z 2026-04-05T21:42:25Z Kumaradasa, R.C. Kaluarachchige, I.P. http://ir.lib.ruh.ac.lk/handle/iruor/20548 2026-01-02T10:11:42Z 2024-01-01T00:00:00Z

PURCHASE INTENTION OF CLOUD PRODUCTS: A STUDY OF SMALL AND MEDIUM ENTERPRISE CUSTOMERS IN LEADING TELECOMMUNICATION PROVIDER IN SRI LANKA Kumaradasa, R.C.; Kaluarachchige, I.P. The study aims to identify the factors influencing customers' purchase intention of cloud products focusing on Small and Medium Enterprise customers in the leading telecommunication provider in Sri Lanka. Perceived value, price, brand image, and sales promotions were identified as predictors of purchase intention based on the literature. A structured questionnaire was employed to collect data from conveniently selected 217 small and medium enterprise customers in the Western Province region of Sri Lanka. Collected data were analyzed using correlation and regression analyses. As per the results of the study, perceived value and price were significant factors in the purchase intention of cloud products. Customers highly consider the perceived value when they purchase cloud products. Effective business strategies should focus on especially the value and the price to enhance the purchase of cloud-based services in Sri Lanka.

2024-01-01T00:00:00Z Kumar, G.T. Kaluarachchige, I.P. http://ir.lib.ruh.ac.lk/handle/iruor/20547 2026-01-02T10:07:22Z 2024-01-01T00:00:00Z

FACTORS INFLUENCING INTENTION TO PURCHASE RESIDENTIAL SOLAR PANEL SYSTEMS IN SRI LANKA Kumar, G.T.; Kaluarachchige, I.P. This research explores the determinants of residential solar panel adoption intentions in Sri Lanka's urban settings, focusing specifically on Colombo. Employing a quantitative research design, the study evaluates how product knowledge, perceived benefits, cost considerations, and social influence shape purchasing decisions. Data were gathered from 291 participants using a structured survey and analyzed via correlation and regression methods. The analysis highlights that perceived costs and social influence play significant roles in shaping purchase intentions, whereas product knowledge and perceived benefits do not exhibit substantial impacts. The findings explain a significant portion of the variability in purchase intentions, underlining the importance of cost-related perceptions and the role of social influence as critical factors. These insights are crucial for developing effective marketing strategies in the renewable energy sector, offering guidance for addressing cost concerns and utilizing social dynamics to promote solar energy adoption. The study advances the understanding of consumer behavior in sustainable energy solutions within urban Sri Lanka, providing actionable recommendations for solar energy providers, policymakers, and researchers.

2024-01-01T00:00:00Z Hettiarachchi, S. H. Kaluarachchige, I.P. http://ir.lib.ruh.ac.lk/handle/iruor/20546 2026-01-02T10:02:57Z 2024-01-01T00:00:00Z

CUSTOMER CHURN OF FIBRE RETAIL CUSTOMERS IN LEADING TELECOMMUNICATION SERVICE PROVIDER IN SRI LANKA Hettiarachchi, S. H.; Kaluarachchige, I.P. Sri Lanka's telecommunication sector has experienced sig nificant growth, with a competitive market with multiple providers. This research aims to identify the factors affecting customer churn in a leading telecommunication company in the Sri Lankan telecommunica tion industry. Researchers identified service quality, price value, and competitor offer as the main contributing factors for customer churn which is the outcome variable of the study. Hypotheses were advanced as there are significant impacts of service quality/ price/ competitor of fers on customer churn. Data was collected from 174 fiber retail cus tomers of the selected telecommunication service provider through a structured questionnaire and processed those data by using correlation and regression analyses. As per the findings of the study, all predictors such as service quality, price value, and competitors offer significant effects on customer churn while service quality is the most important contributing factor. It is recommended to enhance the quality of the service to reduce customer churn and the company should pay attention to the competitor offers and the price of the product. This study will help to add something to the existing body of knowledge and to make customer-oriented decisions effectively to reduce customer churn.

2024-01-01T00:00:00Z Saubhagya, M.L.D.T. Kaluarachchige, I.P. http://ir.lib.ruh.ac.lk/handle/iruor/20545 2026-01-02T09:59:47Z 2024-01-01T00:00:00Z

CONSUMER ACCEPTANCE OF GREEN PACKAGING IN FAST-MOVING CONSUMER GOODS: A STUDY IN KALUTARA CITY, SRI LANKA Saubhagya, M.L.D.T.; Kaluarachchige, I.P. There is a considerable environmental risk resulting from the packaging used in the Fast-Moving Consumer Goods (FMCG) industry, this creates significant amounts of waste, especially due to excessive usage of plastic Therefore, the growing environmental concerns has made it essential to introduce green packaging towards reducing environmental waste, protecting the environment, and in achieving sustainable development. Most common barriers in introducing green packaging are lack of environmental awareness, inconvenience, cost, and insufficient government enforcement. Therefore, this study aims at developing a model to understand the motivational drivers behind the adoption of green packaging based on the “Theory of Consumption Value”. The study explores the level of Functional value, Social value, Emotional value, on Consumer acceptance of green packagers in Fast moving consumer goods. Data for this quantitative study gathered through self-administered questionnaires, from 384 consumers visiting shopping malls in Kalutara district, Sri Lanka to purchase FMCG, identified using Convenience sampling method and it is analyzed using SPSS version 25. Findings reveal that the emotional value significantly influence the consumer acceptance of green packaging, while functional value and social value too positively influence consumer acceptance of green packaging. These results contribute in gaining deeper understanding of the factors that motivate consumers to switch from conventional to green packaging. This in turn will contribute towards long-term sustainability, thus enhancing quality of life in emerging markets. Businesses can drive consumer acceptance and promote sustainable consumption by addressing emotional, functional, and social values. To broaden the understanding on this area the future research into consumer acceptance of environmentally friendly packaging in developed and developing countries should adopt longitudinal and comparative methods.

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