http://ir.lib.ruh.ac.lk/handle/iruor/16128 ISAE-2018 Tue, 07 Apr 2026 21:03:10 GMT 2026-04-07T21:03:10Z http://ir.lib.ruh.ac.lk/handle/iruor/17597 Effect of Non-Tariff Measures (NTMS) on cinnamon exports of sri Lanka Perera, D. Spices are among the major agricultural and food products exports which have burdensome Non-Tariff Measures (NTMs). Non-compliance with those had shifted Sri Lanka spices exports including Cinnamon to more regional markets where quality regulation was less stringent. The overall obiective of this research st.,dywis ro analyze effect of NTMs on Cinnamon IHS 090610, HS 090611, HS 090619and HS 090620) exports of Sri Lanka over the period of 2001 to 2015.Trade data and non-tariff data from 2001 to 2015 were obtained from ITC: Trade map and information on NTMs was extracted from United Nations Conference on Trade and Deveiopment IUNCTAD] data base on NTMs. The research employed gravity estimate technique. As per the results of the gravity model estimations GPD of the exporting country, GPD of the importing country, distance among trading partners and NTMs have statistically significant negative effects on value of trade of Cinnamon. Further, 1 %o increase in importer country enforcement of NTMs on Cinnamon decreases Sri Lanka Cinnamon value of trade by 0.005%. Sri Lankan Cinnamon occupies highest market share in Peru (96.8%J, Ecuador (96.7J and Mexico [94%]with reiatively less number of NTMs employed and less trade share in the world. Since, it is particularly important for developing county like Sri Lanka, to compliance with NTM simposed by irnporting county, as countries market access depends to a great extent on compliance with trade regulatory measures such as NTMs. Mon, 01 Jan 2018 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/17597 2018-01-01T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/17591 Impact of television advertisements on consumer buying behavior of dairy products: a case study in Gampaha district Ondachchi, I.N.; Wickramaratne, M.A.P.D.P.; Hewage, A.S.W. Television advertising is effective medium for promotion due to mass reaching and attractiveness. Therefore, dairy product producers tend to use television advertisement as their main promotional tool due to high competition among them. In this background, this study was carried out to analyze the consumer-profile of dairy product, to identify factors affecting dairy product consumption, to examine consumer perception on television advertisement and analyze the impact of television advertisement on dairy products consumers' behavior. Primary data were collected through household survey among randomly selected 100 dairy consumers in Gampaha district by using pre-tested questionnaire. The statistical tools like correlation-coefficient and Wilcoxon signed rank test were employed in art, analysis. The results revealed, majority of respondents in the sample were married females belong to 20-34 years category' Among respondents 380% were educated up to G.C.E. Advanced Level. The product characteristics as quality, nutrition level, taste, durability and price were concerned by consumer when purchase dairy products. Majority consume powdered milk, yoghurt and ice cream. The correlation analysis revealed that age, education level, occupation and income affect the per-capita expenditure of dairy product. Majority of consumers prefer to spend more time on television rather than other media for receiving information. Consumers' attraction to advertisement is significantly influenced by the characteristics such as; attractiveness, information brought in, introducing innovative advertisement, associated with such advertisements. The impact of television advertisements on consumer behavior of dairy products is found to be significant and such advertisements significantly affected on problem recognition, information search and evaluate of a Mon, 01 Jan 2018 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/17591 2018-01-01T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/17590 Financial literacy of women entrepreneurs in floriculture industry: a case study in Battaramulla and Panadura areas in Sri Lanka Sooriyaarachchi, P.; Dayarathne, H.M.P.M.; Abeysekara, W.C.S.M.; Sandika, A.L. Women entrepreneurship has become a debatable topic in today's world. Women no longer adhere to conventional mindset that only men can be income earners in the family. Besides numerous obligations and responsibilities assigned to women, they can find success through their own businesses. Though there are many obstacles confronted by females in the business during past, society have now begun to admit that women entrepreneurs do contribute greatly to a country's economy, Therefore, it is no longer surprising to see women heading their own ventures and being successful at the same time. The study explored current status of financial literacy and financial inclusion of the women entrepreneurs in floriculture industry as many entrepreneurs have failed due to improper financial management. Data was collected by administrating a pre-tested questionnaire to ninety two female entrepreneurs in the floriculture industry. Collected data were then analyzed using Pearson correlation coefficient and independent sample t test. Financial literacy of the respondents found to be in the moderate level. Therefore, the authorities should consider about enhancing the financial literacy of women entrepreneurs by conducting knowledge dissemination programs. Study also found that there is no significant correlation between financial literacy and age while financial literacy showed positive significant relationships with education and experience in the business. Majority of the female respondents have used their personal savings to fulfill the initial investments of their businesses while some have obtained credits from formal and informal sources. The results of the study showed that there is no significant difference between the financial literacy of respondents who obtained a loan and who did not obtain a loan. Mon, 01 Jan 2018 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/17590 2018-01-01T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/17588 Impact of good governance perception towards the work lifeo fAgricultureProfessional Sandika, A.L.; Rupasena, L.P.; Abeywickrama, L.M. Good Governance [GG] practices in the public sector organizations ensure effective service deliverysystem. Therefore, an effort was made to understand the GG practices followed by the officers in Sri Lanka. Agriculture Service [SLAgS), one of the maior technical department in Sri Lanka. The officers in the SLAgS are basically ctassified as research officers (ROs), agriculture officers [AOs), Lectures [LCs] and Subject Matter Specialisrs [SMSs]. Recenrly these tittles have been changed as Assistant Directors of Agriculture [ADA). There job involvement is significant toward the development of the agriculture sector in the country. This study therefore attempts to recognize how good governance perception influence to the work life of Agriculture professionals working in the Department of Agriculture(DoA) Pre- tested questionnaire was used to collect the data from randomly selected 138 all categories of officers. The study revealed that 31% ROs'27o/o AOs' and 9o/oLCs considered GG only as a favourable. On the contrary, a few Ros, Aos and LCs considered GG as unfavourable. Most importantly, result of the study showed that there was a significant relationship of iob satisfaction and other job related variables with GG perception of agriculture Professionals. Mon, 01 Jan 2018 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/17588 2018-01-01T00:00:00Z