Rice is Sri Lanka's staple meal, eaten almost every day by a significant proportion of its people. Thus, rice production is generally centered on population, price, producers, related industries, and government authorities. ...

The study aims to develop and test a theoretical model that examines the relationship between destination branding, tourist satisfaction, and behavioral intentions. Specifically, the model explores the impact of various ...

This study focused on investigating Sri Lankan fashion retail firms’ omnichannel digital marketing tactics. The goal of this research was to determine how businesses integrated and optimized multiple channels to offer their ...

Corporate Social Responsibility is an emerging marketing concept that is applied to the most industries including Sri Lankan television channels. The objective of this research study is to examine the mediation impact of ...

At present with the development of e-commerce, online shopping has become one of the popular shopping methods around the world. Though the researchers have identified several factors affecting online purchasing intention, ...

The goal of this research is to study the mediating role of market orientation and user-generated content for the correlation between user-friendly, security, & communication features pertaining to social media and knowledge ...

Sri Lanka is renowned for its historical and natural treasures, making it a popular tourism destination among international travellers. Consequently, the tourism industry has become Sri Lanka's third-largest source of ...

The aim of the study is to examine the moderating effect of financing decisions on the relationship between corporate governance practices and the profitability of listed firms in Sri Lanka for the period from 2016 to 2020. ...

Abstract The purpose of this study is to examine the market reaction to political events in Colombo Stock Exchange (CSE) using seven major political events which represent five industry group sectors during President ...

An unprecedented number of scientific studies have been published to explain how to enhance organizational effectiveness by recognizing its key predictors to stimulate the performance of firms. But, optimizing the performance ...