Application of pralong’s method in assessing ecotourism potential in Sri Lanka: A case study of Kamburupitiya, Matara, Sri Lanka

Abstract

Ecotourism is a type of tourism which relates to the responsible travelling in the natural environment, aiming to minimize the negative impact on the environment, promoting conservation efforts while providing an educational, enjoyable experience for tourists while increasing the wellbeing of local community. Kamburupitiya district secretariat division in Sri Lanka is enriched with a significant eco-tourism potential in terms of biodiversity, historical significance, and culture. This study is focused on identifying such locations with ecotourism potential in Kamburupitiya divisional secretariat division and providing recommendations for sustainable tourism development in the selected area. A three-month cross-sectional study was conducted from August,2023 to November,2023. Primary data were collected through field visits, observations, and a questionnaire. The results of the primary data collection were instrumental in identifying seven potential locations in the study area, namely Sabarale Sri Niwasarama Purana Viharaya, Bibulewela water bubble, Arambegoda Pabbatharama viharaya, Oliyagankale conservation forest, Lenabatuwa lake, Badde Viharaya-Vihara Forest and Nidangala rock. The eco-tourism potential was evaluated using Pralong’s method in the seven identified locations, where the method was used to identify locations with apparent aesthetic value, scientific value, cultural value, economic value and tourist value. Results revealed that the Lenabatuwa tank is the most potential eco-tourist destination (0.5438) while, Bibulewela water bubble claimed the lowest (0.2665) in the area. According to the Likert scale, local people were highly aware of Lenabatuwa tank (4.392), and the least awareness was for Badde viharaya (2.272). Lack of awareness, weak infrastructures, and less government involvement were the main weaknesses in developing ecotourism in Kamburupitiya area.