Impact of middlemen on vegetable marketing channels in Sri Lanka

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dc.contributor.author Sandika, A.L.
dc.date.accessioned 2025-06-13T09:56:48Z
dc.date.available 2025-06-13T09:56:48Z
dc.date.issued 2011-11-11
dc.identifier.citation Sandika, A.L.(2011). Impact of middlemen on vegetable marketing channels in sri lanka. International Journal of Tropical Agricultural Research & Extension, 14(2), 58-62. en_US
dc.identifier.uri http://ir.lib.ruh.ac.lk/handle/iruor/19474
dc.description.abstract Vegetable are produced on a year round basis and a large number of farmers are involved in the process of production. However, many people criticize the vegetable marketing system due to fluctuating prices. In this background, this paper attempts to identify the long-term behaviour of Market Margin (MM) of middlemen on vegetable marketing channels in Sri Lanka. This study was mainly done by using secondary data. Nominal market price, producers price and market margin (MM) of beans, carrots, beets, pumpkin and brinjals have increased in a similar percentage in parallel to the prevailing rapid inflation within the last two decades. Therefore, it is clear that the prices of the vegetables have increased due to the high rate of inflation in the country. The MM for the all the vegetables was generally less than 50 %. Average MM of selected vegetables like bean, carrot, beet, pumpkin and brinjals were 42%, 44%, 44%, 49% and 43.5%, respectively. It was also observed that usually when the Retail Price (RP) and Producer Prices (PP) increase the MM decrease and vice versa. It is clear that when the RP and PP are high the middlemen try to control the market prices by reducing their MM. It may help to protect the consumers directly because RP and PP normally increase due to low supply of the production of vegetable and/or high demand for it. When the prices are low they try to get more benefits by increasing their MM as a rational entrepreneur. en_US
dc.language.iso en en_US
dc.publisher Faculty of Agriculture-University of Ruhuna en_US
dc.relation.ispartofseries TARE;2011
dc.subject Retail price en_US
dc.subject Producer price en_US
dc.subject Market margin en_US
dc.subject Marketing channel en_US
dc.title Impact of middlemen on vegetable marketing channels in Sri Lanka en_US
dc.type Article en_US


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