Browsing International Conference on Management and Economics by Author "Nishadi, G.P.K."

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Ethical Issues of Cause Related Marketing: With Special Reference to Melborn Milk Life Saving Programme

Nishadi, G.P.K. (Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014-02-26)

Cause-related marketing has been described as a versatile marketing tool capable of accomplishing a wide range of marketing objectives. The fact that each year thousands of marketers use charitable donations to promote ...
Impact On Tourist’s Switching Intention with The Mediating Effect of the Tourist’s Attitude Towards Greenwashing: Special Reference to Sri Lankan Hotel Chains

Peiris, H.K.H.; Nishadi, G.P.K. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2019-08-15)

The purpose of this study was to identify how greenwashing practices at the hotel chains in Sri Lanka would impact on the tourist‟s switching intention via the mediating effect of tourist‟s attitude towards greenwashing ...

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