Jayasuriya, N.; Pathirana, G.; Perera, S.K.D.D.; Dulakshi, D.H.M.P.; Malawige, V.N.; Flavia, L.D.K.
(Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
The hotel sector evolves quickly allowing the hotels to discover innovative ways to attract customers. The impact of Marketing 4.0, including brand image, brand identity, brand integrity, and brand interaction, on customer ...