• Whither Management Research? Reflections and Resolutions 

  Dharmasiri, Ajantha S. (University of Ruhuna, 2020-09-11)
• Impact of Personal Power Bases on Perceived Trustworthiness of Opinion Leaders in Social Media 

  Dias, I.; Wijesundara, T.R. (University of Ruhuna, 2020-09-11)

  Opinion Leaders have gained control over social media in the 21st century: influencing their peers to disseminate news, gossip and politics. Their impact on followers is significant as they have attracted a considerable ...
• Assessing the Effectiveness of Community Tourism Development Projects 

  Pandigama, P.G.M.R.; Sriyani, G.T.W. (University of Ruhuna, 2020-09-11)

  Community Based Tourism (CBT) has become popular as a tool for eradicating poverty and ensuring sustainable tourism. Therefore, several CBT projects were initiated to empower the communities in rural tourist destinations ...
• Impact of Job Stress on Employee Performance a Study on Harischandra Mills PLC, Sri Lanka 

  Imoksha, D.G.M.; De Silva, K.N.N. (University of Ruhuna, 2020-09-11)

  The aim of this empirical study is to analyze the impact of job stress on the employees of Harischandra Mills PLC. The company experienced several negative outcomes of job stress. The researcher has observed that the high ...
• Determinants of Entrepreneurial Intention among Management Undergraduates in University of Ruhuna 

  Jayamini, G.P.C.; Dilrukshi, M. G. M. (University of Ruhuna, 2020-09-11)

  The majority of university undergraduates prefer to gain employment rather than initiating their own new ventures. The research aims to identify undergraduates'entrepreneurial intention to start a new venture by exploring ...
• Factors Influencing on Consumer Purchase Intention towards Organic Food the Mediating Role of Consumer Attitude 

  Perera, H.L.S.; Silva, M.W.S.S. (University of Ruhuna, 2020-09-11)

  Environmental friendliness and health issues are becoming main concerns of consumers in purchasing foods. These concerns are appeared as the main driving forces for consumers to purchase organic foods. Usually organic foods ...
• Travel Blog Content Relevancy on Tourist Visiting Intention Mediated by Perceived Enjoyment 

  Weerasinghe, N.A.; Samarathunge, W.M. R. (University of Ruhuna, 2020-09-11)

  The purpose of this study is to identify how the information relevance on travel blogs content on social media platforms impact on readers' visiting intention via the mediating effect of perceived enjoyment with reference ...
• He Impact of Destination Brand Experience on Behavioural Intentions with Reference to International Tourists Visiting Ella, Sri Lanka 

  Thivyaashani, S.; Jayawickrama, W.D.C. (University of Ruhuna, 2020-09-11)

  Due to the increasing competition, marketers in tourism industry require to be more creative in developing travel destinations as brands' and differentiating destinations from each other. In this manner, through positive ...
• Does Destination Loyalty Impact Eco-Tourism? Evidence from International Millennial Tourists in Sri Lanka. 

  Ranaweera, R.A.A.K.; Fernando, P.I.N.; Dilhani, H.A.A. (University of Ruhuna, 2020-09-11)

  his research note considers ways in which we may better understand how loyal international millennials are to the ecotourism destinations in Sri Lanka. Millennial is referred to individuals who reached adulthood around the ...
• Factors Influencing Eco Hospitality Constructions by Small and Medium Entrepreneurs in Sri Lanka 

  Madhusankha, W.A.I.; Srivishagan, V.; Samarasinghe, H.G.D.S. (University of Ruhuna, 2020-09-11)

  Small and Medium Enterprises (SME) can be identified as an effective application for the economical development of a country through sustainable tourism development. Development of SME sector in Sri Lanka, positively ...
• Role of the Collaboration Innovation Network and Their Impact on the Supply Chain Performance 

  Javeid, M.T.; Saeed, A. (University of Ruhuna, 2020-09-11)

  The purpose of this research is to understand the effect of a collaborative innovation network on innovation capabilities and supply chain performance of a firm. This paper investigates the direct and indirect impact of ...
• Impact of Supply Chain Professionals' Competencies on Performance a Knowledge-Based View of Supply Chain Competence 

  Asghar, M.I.; Aslam, H.; Saeed, A. (University of Ruhuna, 2020-09-11)

  Globalization has changed today's supply chains (SC). Highly competent, skilled, and qualified professionals are required by SC to perform transactional, strategic, planning and operational tasks. By providing the training, ...
• Achieving Sustainability in Telecom Supply Chains 

  Raza, S.H.; Ramish, A; Nazar, N. (University of Ruhuna, 2020-09-11)

  This paper investigates issues that telecom companies' face when developing sustainability within their supply chain. It also develops a comprehensive framework for a telecom company to attain sustainability in their supply ...
• A Service Design Framework a Multiple Case Study for the Supply Chains of Global Professional Service Firms 

  Ahmad, K.A.; Ramish, A. (University of Ruhuna, 2020-09-11)

  The purpose of this study is to develop a framework for service design in the internal supply chains of global professional service firms (GPSFs). Multiple case studies (three) with qualitative approach, involving interviews, ...
• Influencing Mechanism of Openness to Experience Personality Trait on Online Purchase Intention of Pakistani Customers 

  Iqbal, M.K.; Raza, A.; Farhan, M. (University of Ruhuna, 2020-09-11)

  Online shopping is growing rapidly in 21st century, as compared to brick and mortar stores, electronic stores are offering more diverse products to the customers. Customers have more product choices, information and ...
• Predicting Ecologically Conscious Consumer Behavior the Role of Norms in Consumer Purchase Intention 

  Aslam, H; Rashid, K.; Rahat, S. (University of Ruhuna, 2020-09-11)

  The problems caused by environmental damages show severe effects on human health. Consumers are now more concerned about purchasing environmentally friendly products in order to protect the environment. Environmentally ...
• Predicting Green Product Purchase Intention 

  Abeywardena, R.L; Sirisena, A.B. (University of Ruhuna, 2020-09-11)

  Purchasing green products is an emerging concept that promotes producing and selling environmentally safe products and services. The concept of green marketing firstly came into practice in the 1980s resulting in rapid ...
• Identifying the factors that Impact on Online Purchase Intention in Generation Y Consumers in Sri Lanka 

  Chathurika, D.M.D. (University of Ruhuna, 2020-09-11)

  Internet usage has been expanded rapidly as a common way in product transaction, services and information worldwide. Accordingly, it is important to understand the intention of consumers' online purchase. This research ...
• The Impact of Motives for Brand Page Engagement on Retailer Brand Page Engagement With Special Reference to Luxury Fashion Brands 

  Samarasiri, N.C; Jayawickrama, W.D.C. (University of Ruhuna, 2020-09-11)

  Social media is becoming a popular platform, enhancing customer engagement towards brands, product and organisations. Hence, it is important that marketers understand the motives behind online brand engagement, particularly ...
• The influence of Brand on the Customer Loyalty an Application on Iranian Electronic Products 

  Mofidabadi, H.E; Alroaia, Y.V (University of Ruhuna, 2020-09-11)

  he use of the brand name by potential and actual customers is often a criterion for quality and excellence of their product or service. The aim of this study is to evaluate the effect of brand on customer satisfaction in ...

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