Background: Smoking is a major etiological factor for Jschemic Heart Disease (IHD). According to the statistics, IHD has become the leading cause of hospital deaths in Sri Lanka. The knowledge and the attitudes of general ...

Entrepreneurial ventures are comprised with unique and distinct management practices. Empirical studies revealed that, minority of family owned businesses succeeded at surviving from generation to generation while managing ...

With the emerging advertising mediums in today’s business context, each and every organization struggles to capture the powerful opportunities to reach consumers by allowing interactivity with personalized marketing ...

Introduction: Cerebral palsy is the commonest cause of physical disability in children worldwide, including Sri Lanka. Use of health services by children with disabilities can be far from optimal, specially among ...

The properties of soybean flour modified with various combinations of modifiers were as modifiers in different amounts (1-10% w/w). The effect of modifiers on the enhanced reactivity of co-polymerized soybean adhesives ...

The internationalization of higher education has been a growing phenomenon for the last few decades. There are various ways in which higher educational institutes can internationalize ranges from supplying education ...

Cadmium Telluride (CdTe) thin films were successfully electrodeposited under potentiostatic conditions on to Indium Tin Oxide (ITO) coated glass substrates, from aqueous solution of pH 2.3 containing 0.05M CdS04 and Te0 ...

Automatic identification of the modulation type of a signal is a rapidly evolving area. It is simply an intermediate step between the processes of signal detection and demodulation. ^ However, QAM classification becomes ...

The aim of this research was to examine the relationship of brand personality on brand preference in cosmetic brands in Sri Lanka. Brand personality was measured based on the research conducted by Jennifer L. Aaker in ...

The purpose of the present study was to investigate the relationship between emotional appeal advertisement (social appeal, personal appeal, humor appeal, fear appeal) and brand recall. The study broadens previous research ...