Volume 01 - Issue II - 2021

Volume 01 - Issue II - 2021

 

Recent Submissions

  • Editorial Note 
    Kumara, P.A.P. Samantha (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2021)
  • Viral Marketing and Impulse Buying the Role of Online Trust in a Pandemic 
    Liyanapathirana, Yasindee (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2021)
    The purpose of this study is to examine whether there is an impact from viral marketing on impulse buying with the mediating effect of online trust during the Covid-19 pandemic. A questionnaire with a five-point likert ...
  • Road Map for Green Supply Chain Management Practices and Methodological Trends a Systematic Literature Review 
    Surangi, H.A.K.N.S.; Divakara, Sanath; Amaratunge, S. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2021)
    This paper reviews the literature on green supply chain management practices over ten years from 2011-2021. The review criteria were based on ROSES's publication standard (RepOrting standards for Systematic Evidence ...
  • Macroeconomic Variables and Stock Market Performance in Sri Lanka an ARDL Bound Testing Approach 
    Kengatharan, Lingesiya; Dimon Ford, Jeyan Suganya (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2021)
    The aim of the study is to examine the impact of macroeconomic variables on stock market performance in Sri Lanka. This study uses yearly data collected from the annual reports of the Central Bank of Sri Lanka for the ...
  • Impact of COVID 19 on Stock Return in Asian Stock Markets 
    Kumarapperuma, Oshini; Deyshappriya, N.P. Ravindra; Rajapaksha, R.M.M.C. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2021)
    This study focuses on the impact of COVID-19 on the stock market in the Asian region, highlighting the impact on stock returns of 15 Asian stock markets while observing the nexus between COVID-19 confirmed cases and stock ...
  • Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages 
    Ranaweera, Hasini Virajini; de Silva, Thanuka Mahesha (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2021)
    This study aims to analyse the effects of customer motivations, namely information motive, entertainment motive, and social interaction motive on different dimensions of customer engagement (cognition, affection, and ...