In the contemporary marketplace, customer switching hasbecome a popularly addressed phenomenon. This studyendeavoured to provide an approach to understand thecustomer switching behaviour and identify the major factorswhich ...

Street vending has persisted for centuries and pervasive across the globe since it plays a remarkable role in fulfilling customer needs in the context of the informal economy. In the contemporary business context, ...

Street vendors play a vital role in the contemporary business context. However, considerable attention has not been paid to street vendors, and only a handful of studies have been conducted to evaluate the behaviour of ...

Mobile telecommunications as an intensely competitive industry in the contemporary marketing context has expanded as a high-velocity service throughout the world. The purpose of the study is to recognise major determinants ...