• Impact of Alternative Food Trends on Under Utilized Crop Value Chains: A Case of Sri Lanka 

  Basnayake, B.M.R.L.; De Silva, D.A.M. (Faculty of Agriculture, University of Ruhuna, Sri Lanka, 2019-02-28)

  The world’s food energy depends on only about 30 crop species whereas over 7000 species have been known to be used for food and are either partly or fully domesticated. This large portion of crop species known as ...
• Ceylon Cinnamon in US Market: An Investigation of Label Attributes of Ready to Eat Cinnamon Products 

  Weddagala, W.M.T.B.; De Silva, D.A.M (2019-02-28)

  Mass level of recent food related issues and scandals generated a destructive energy towards the fast food and ready to eat industry by alarming the world about the food safety and security. Descriptive and informative ...
• Impact of E Banking on Profitability of Commercial Banks in Sri Lanka 

  Swarnamali, R. M. I (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Sri Lanka also implies e banking to provide their banking services to its customers. There are a lot of studies have been conducted on a variety of determinants’ impact on the profitability of banks. However, there are ...
• Impact of Brand Equity towards Purchase Intention of the Mobile Telecommunication Sector in Sri Lanka 

  Wickramasinghe, H. K. S. D (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  The Sri Lankan mobile telecommunication market has experienced a strong growth over the last few years. The increasing competition and number of identical products in the market pressure businesses to compete and stand ...
• Effect of Leverage on Financial Performance 

  Senanayaka, S. A. I. Y (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Financial Leverage is most crucial and significant when making financial decisions for a firm. Literature provides conflicting opinions about the optimal debt equity mix. Furthermore, most researchers have taken the ...
• Effect of Credit Risk on Profitability of Commercial Banks in Sri Lanka 

  Maduwanthi, R. M (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Financial institutions play a massive role in achieving the economic growth of a country. Here, the commercial bank’s contributions seem vital because commercial banks lend to the people who wish to invest. In this ...
• Effect of Dividend Policy on Share Price Volatility in Listed Banks and Finance Companies in Sri Lanka 

  Kawhari, H. W. N. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Despite many studies conducted abroad, a study on the effect of dividends on share price volatility could not be found in the Sri Lankan context relating to banks and finance companies. Therefore, this study examines how ...
• The Influence of Brand Communication Tools on Consumer Based Brand Equity (with Special Reference to Young Consumers in Sri Lanka) 

  Chandrakamal, I.; Pandithasekara, D. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Understanding and building a relationship between customers and brands has become an essential function of today's business world because of the increasing competition in the modern business environment. As a result of the ...
• The Demand for Local Food in Five-and Four-Star Hotels in Sri Lanka from the Perception of Sri Lankan Chefs 

  Fernando, P. W. T. A.; Kumarasinghe, K. H. V. P. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Food is an important part of tourism, as all tourists seek to consume various food at any destination. The cultural food in Sri Lanka has a higher value compared with other countries. Local food vendors are contributing ...
• Service Quality on Guest Behavior at Restaurants (Special Reference to “Anuradhapura” District) 

  Chathuranga, R. M. J.; Abeywickrama, K. T. N. P. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  In the restaurant industry, quality is important. Hence, customers can be satisfied by assessing the quality of services provided to them in comparison with what they expected. Relatively a few studies have addressed the ...
• Influence of Traffic Lights Food Labeling on Consumer Purchase Intention of Confectionery Items in Sri Lanka - With Special Emphasis to Consumers in Western Province 

  Samarathunga, N.; Herath, D. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  This study aims to analyse the effects of Traffic Light Food Labelling (TLFL) on the purchasing behavior of confectionary consumers and to make TLFL more effective. Today, obesity and other non-communicable health problems ...
• Impact of Virtual Gazing of Culinary YouTube Experiences on Millennials’ Purchase Intention in Sri Lanka 

  Perera, L. A. P. C.; Pattiyagedara, P. G. S. S. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Technological revolution and development of the mass media are constantly providing tremendous and massive opportunities for users and there is an enormous impact on the purchase intention of millennials. YouTube is a ...
• Impact of Green Brand Equity Dimensions on Green Purchase Intention of the Customers at the Supermarket Sector with Special Reference to Colombo District 

  Vidarshika, W. O.; Ashan, F. J. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  The aim of the study is to examine the impact of green brand equity dimensions on the green purchase intention of the customers in the supermarket sector of Sri Lanka. The Supermarket sector of Sri Lanka is expanded ...
• Factors Affecting Online Purchasing Behavior of Young Generation; Special Reference to Undergraduates of State Universities in Colombo District 

  Jayasingha, D.; Sumanasiri, A. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  E-commerce has been acknowledged as a major source of all business transactions performed by consumers who prefer to use the Internet. There is a new trend among the young generation than the old generation to use E-commerce ...
• Factors Affecting Consumer Intention to Adopt M-commerce 

  Thevaranjan, D.; Samantha, M. S. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  The. Mobility has created a new path that drives innovation. The advancement of smartphones, tablets and other handheld devices coupled with increasing broadband network access have innovated many business opportunities ...
• Experience of the Consumer Vulnerability in High Contact Services Encounter 

  Perera, R. H. A. T.; Jayawickrama, W. D. C. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  The concept of vulnerability originated in the disaster/hazard literature and provides the theoretical underpinning to research in several other contexts too. Consumer researchers seem to have used vulnerability as a ...
• Community Perception of Ecotourism in Kanneliya Rainforest Area 

  Perera, P. K. U. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Ecotourism is “Responsible travel to natural areas that conserve the environment, sustain the wellbeing of the local people and involves the interpretation and education”. It is a well constituted and remunerative concept ...
• The Determinants of the Success of Women Entrepreneurs of a Developing Nation a Systematic Journal Review 

  Rathnayake, H. D.; Koggalage, R.; Herath, D. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Women's economic engagement is essential for the development of a healthy nation. Women entrepreneurs, particularly in developing nations, play an important role in creating jobs, wealth, poverty reduction, human development, ...
• Government Support for Education Sector in Sri Lanka Provincial Level Analysis 

  Perera, A. C. N.; Navaratne, T. L. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Sri Lanka declares to have higher literacy rates with the best primary and secondary education. Yet, concerns have been raised that there is a noteworthy regional disparity in terms of provincial level in Sri Lanka. Rural ...
• Factors Affecting the Migration Intention for Higher Studies a Case Study of Management Undergraduates in Sri Lanka 

  Weerasinghe, G.; Karunarathne, H. D. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

  Sri Lanka is a developing country and the unemployment rate among graduates is relatively high. There is limited access to tertiary education in state universities. On the other hand, dynamic changes could be observed in ...

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