Adoption of Mobile Banking In Sri Lanka

Abstract

In this research paper adoption of mobile banking are outlined. A survey on 100 mobile banking users Kalutara district was selected to conduct what are the specific factors that motivate to adopt mobile banking in Sri Lanka context and how those particular factors differentiate from other country. Today, the advancement of mobile technologies has provided an opportunity for financial providers in introducing new financial innovations. One of the emerging financial innovations introduced by financial providers is mobile banking. With the improvement of mobile technologies and devices, banking users are able to conduct banking serviceS~at anyplace and at any time. Recently, many banks in the world have provided mobile access to financial information. This study addresses antecedents of adoption of mobile banking in Sri Lankan context. Six theories driven hypothesis are derived and tested. This paper develops a research model to examine the relationship among attributes of innovation dimensions and overall adoption of mobile banking. As the attributes of innovations relative advantage, compatibility, complexity, perceived risk, self-efficacy and frequency are taken. The frequency is a dimension that introduce for this research paper as a new one. Measurement model and structural model were used to test the reliability, validity and research model. The results indicated that relative advantage and mobile banking has negative relationship. Compatibility has a statistically positive relationship on mobile banking. Complexity has a negative impact to the mobile banking and perceived risk also has a negative effect to the mobile banking. Self-efficacy has a positive relationship with mobile banking and finally the new introduced variable as frequency has a positive relationship with mobile banking. Ultimately this overall research paper goes to emphasize about discussion, how findings vital to managerial implications and future recommendations.