Does Entrpreneurial Process of Small Businesses Vary With the Contexts?

Abstract

Guided by insights from case study research approach to examine real world phenomenon, the article explores the link between entrepreneurial process of small businesses and contexts where those small businesses are embedded. Context is a subset of macro environment within which has been subjected to variation in informal institutions developed over years. Case studies were conducted in two contrasting contexts employing maximum variation strategy to explore influence of contexts on entrepreneurial process. Findings of this study show that context has influence over availability of opportunities and capable individuals which may have affected the decision to exploit opportunity. Risk aversion propensity in rural setting may have negatively related to the number of opportunities exploited. Sources of resources and their forms also had been a contributory factor which determines the degree of entrepreneurship of the small business in respective contexts.