http://ir.lib.ruh.ac.lk/handle/iruor/3671 2026-05-12T15:12:34Z 2026-05-12T15:12:34Z Dharmasiri, Ajantha S. http://ir.lib.ruh.ac.lk/handle/iruor/3952 2021-11-10T06:37:32Z 2020-09-11T00:00:00Z

Whither Management Research? Reflections and Resolutions Dharmasiri, Ajantha S.

2020-09-11T00:00:00Z Dias, I. Wijesundara, T.R. http://ir.lib.ruh.ac.lk/handle/iruor/3901 2021-11-09T03:54:31Z 2020-09-11T00:00:00Z

Impact of Personal Power Bases on Perceived Trustworthiness of Opinion Leaders in Social Media Dias, I.; Wijesundara, T.R. Opinion Leaders have gained control over social media in the 21st century: influencing their peers to disseminate news, gossip and politics. Their impact on followers is significant as they have attracted a considerable audience in social networking sites. Leadership is often explained with power and it is accepted that leaders use bases of power to influence their followers. As the validity of Raven's power taxonomy remained unexplored in the online context, this study assessed the impact of Personal power bases on the trustworthiness of Facebook Administrators as opinion leaders. The conclusions were drawn from the responses of 266 active Facebook users who submitted answers for an online questionnaire, utilizing a multiple regression analysis. It was evident that there was a significant positive impact of Expertand Referent power bases on Trustworthiness. So, the results confirmed that Facebook Administrators as opinion leaders have expert and referent power over their followers in social media and Raven's power taxonomy for these two bases of power is still valid even in the online context. These results are important to marketers as social media is one of the best platforms to market products and services. Marketers can utilize opinion leadership to gain attention and increase sales as followers trust opinion leaders and their recommendations. Also, this study will be a foundation to understand the relationship between social power and opinion leadership in the online context which is little explored in the existing literature.

2020-09-11T00:00:00Z Pandigama, P.G.M.R. Sriyani, G.T.W. http://ir.lib.ruh.ac.lk/handle/iruor/3900 2021-11-09T03:45:47Z 2020-09-11T00:00:00Z

Assessing the Effectiveness of Community Tourism Development Projects Pandigama, P.G.M.R.; Sriyani, G.T.W. Community Based Tourism (CBT) has become popular as a tool for eradicating poverty and ensuring sustainable tourism. Therefore, several CBT projects were initiated to empower the communities in rural tourist destinations to start tourism businesses. The aim of this study is to examine the assistance provided by such CBT projects, and to evaluate the effectiveness of the projects in terms of achieving project goals and community goals. Ruhunu Tourism Bureau (RTB), one of the CBT empowerment projects that operate in the Southern Province of Sri Lanka, was selected for this study. Kanneliya and Viharahena tourism villages were selected as research sites. Mixed method approach was applied for this study. By using random sampling technique, 100 participants from each village were included in the sample. Additionally, 10 villagers from both villages, and 5 officers from this project were selected to get the real perception on the effectiveness of the project. Structured questionnaires and interviews were used for primary data collection. Community empowerment efforts were taken as the independent variable, and three dimensions, namely, financial assistance, capacity development and network building, were used to measure the degree of assistance. Project effectiveness was the dependent variable of this study, and two sub dimensions, namely, economic development and socio-cultural development, were used to measure the project effectiveness. Data was analyzed using descriptive statistics, correlation analysis, and regression analysis. Findings revealed that among the community empowerment efforts, financial assistance has had a significant impact on achieving project effectiveness. However, community expects further assistance to improve bio diversity, infrastructure, skill development, and market connections to enhance tourism and socio-economic development in the area.

2020-09-11T00:00:00Z Imoksha, D.G.M. De Silva, K.N.N. http://ir.lib.ruh.ac.lk/handle/iruor/3899 2022-08-16T03:36:30Z 2020-09-11T00:00:00Z

Impact of Job Stress on Employee Performance a Study on Harischandra Mills PLC, Sri Lanka Imoksha, D.G.M.; De Silva, K.N.N. The aim of this empirical study is to analyze the impact of job stress on the employees of Harischandra Mills PLC. The company experienced several negative outcomes of job stress. The researcher has observed that the high turnover rate and the high absenteeism rates are due to the impact of job stress. This company has large scale production, and has little focus on stress management within the company. Three job stress factors and their impact on job performance were identified through a comprehensive review of literature. To analyze this situation, the researcher decided to take a sample of 95 factory staff employees in the production division, due to the high prevalence of stress in the division. All the employees in the division were taken as the sample. This study is conducted under a quantitative design, and primary data was collected through a set of structured questionnaires. Multiple linear regression was used to test the hypothesized relationships. Study findings reveal that organizational and personal stress factors to be the key job stress factors influencing the company. The findings, which provide appropriate stress management practices, can have significant practical implications for the improvement of organizational performance by.

2020-09-11T00:00:00Z