http://ir.lib.ruh.ac.lk/handle/iruor/7406 2026-05-01T10:11:21Z 2026-05-01T10:11:21Z Jayampathi, E.K. Kumara, U.A. http://ir.lib.ruh.ac.lk/handle/iruor/18883 2025-01-06T06:34:22Z 2016-01-01T00:00:00Z

Impact of Entrepreneurial Orientation on Entrepreneurial Performance of Tourism Enterprises – A Study with reference to Southern Province of Sri Lanka. Jayampathi, E.K.; Kumara, U.A. Entrepreneurship is recognized as one of the most powerful economic weapons in any developing country. Sri Lanka, has recognized the Tourism Sector as one of the most pressing business sector which can have multiplier effect on local community. Tourism is considered as one of the main foreign exchange earning source of any country and it is a significant contributor to the social and economic development of the country. The succession of any firm depends on the entrepreneurial behavior of the business (Lumpkin and Dess, 1996). The main focus of this study was to identify the impact of entrepreneurial orientation on firms’ performance of tourism enterprises. Galle, Matara and Hambanthota districts (Southern province, Sri Lanka) have been selected as the research site of this study. As the study population, the researcher has selected the tourism entrepreneurs who were registered at the Chamber of Commerce and Industries of Matara, Galle and Hambanthota districts. Out of the total population, 120 tourism entrepreneurs were selected for the sample using systematic probability sampling technique. Self administered questionnaire was used to collect primary data and secondary data sources were also used. Pearson correlation and regression analysis were applied to analyze the data. The study reveals, there is small to medium relationship between entrepreneurial orientation and tourism entrepreneurial performance (r=0.312). Risk taking, innovativeness, proactiveness and competitive aggressiveness are the key factors which affect entrepreneurial performance whereas autonomy has very little role. The study identified the necessity of introducing awareness and stimulation programs towards entrepreneurship for the youth groups. Facilitating entrepreneurs with financial and non-financial resources would stimulate them towards entrepreneurial activities. Creating linkages between local tourism and local goods manufactures will benefit local community. The government needs to create a legal platform to protect local small and medium scale Tourism Entrepreneurs from large scale direct investments.

2016-01-01T00:00:00Z Jayampathi, E.K. Kaushalya, K.A.D. http://ir.lib.ruh.ac.lk/handle/iruor/18882 2025-01-06T06:28:19Z 2018-03-01T00:00:00Z

Relationship between microfinance and economic empowerment of women entrepreneurs in Matara district, Sri Lanka. Jayampathi, E.K.; Kaushalya, K.A.D. Along with the continuous advancement of technology, people are enjoying the benefits of implementing it in their daily lives. Using smartphone applications (apps) to shop is growing dramatically and creating new business opportunities for vendors. The main purpose of this research is to accomplish a measurement model of the use of mobile shopping apps among smartphone users in China through extended technology acceptance model (TAM). Smartphone users from mainland China who use the m-shopping applications were selected randomly for data collection. The questionnaire was distributed through a survey website. A number of 281 smartphone users participated in this online survey and 234 of them were selected for final data analysis. The data was analysed by two statistical tools, which are IBM SPSS Statistics 24 and AMOS 24. Both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were utilized to measure construct reliability and validity. Structural equation modelling (SEM) was deployed for inferential data analysis. The finding presented that perceived usefulness (PU), perceived ease of use (PEoU), information on mobile apps (IoMA) and perceived enjoyment are all influential factors for consumers to use m-shopping apps. Especially the perceived enjoyment (PE) and IoMA have an influence on usage. However, the performances of these three constructs are not executed well in term of consumer satisfaction.

2018-03-01T00:00:00Z Jayampathi, E.K. Munasinghe, A.S. http://ir.lib.ruh.ac.lk/handle/iruor/18881 2025-01-06T06:28:47Z 2019-12-01T00:00:00Z

The mediating role of tourist satisfaction on the relationship between seryice quality and tourist re-visit intention: With reference to the SME hotels in Mirissa tourist destination, Sri Lanka Jayampathi, E.K.; Munasinghe, A.S. Tourism industrl; can be recognized (ls one of the most prevalent as v'eJl as the upcoming industries ever. Globally, there is a huge corupetition to attract ntore tourists towards their countries as it directly affects for the improvement of foreign income and also contributes for the Gross Domestic Production. Qualit-r- of the senices provided by a tourist hotel is playing a vital role in determining the tourist's second visitation to the same hotel. Having repeat tourisls v'ill enhance rhe tmogc of the hotel in a significant level. A higher level oJ' service quali4' determines the higher level o.f tourist satisfaction. Especially, as a service organization, tourist hotel should be .focused enough on the service qualityu to make their customers to re-visit them again and again with superior level of satisfaction. To have more from tourism, it is important to provide high qualiE' services.for the tourist. Though, there are lctrge number o.f tourist hotels established in Sri Lanka, maintain the service quality qnd ensure the satisfac'tion of tourist is debatable. Thus, this study has beenfocused to identify the sen,ice quali4;, tourist's satisfaction and their revisit intention. All these three ,-ariables are highly important in determining the success oJ the tourism industry. The population of this study comprised with tourists who have been stayed in 05 selected SME hotels in Mirissa, Sri Lanka during 0lst September 20lB to 31th September 2018. Mirissa is one of the most vibrant tourist destinations in down south of Sri Lanko, for which millions o.f rupees have been invested to develop tourism sector. Based on the convenience sampling technique, a sample of 100 respondents wa,s selected. A self-administered questionnaire was used to gather the primary data while using some secondaty sources as well. Bi-variate and multi-variate analysis were adopted to analyse the data with the help of SPSS. The stu$t reveals that there is a positive relationship between service quality and re-visit intention. Tangibility significantly affects in determining the tourists re-visit intention and the study emphasizes that there is no mediationfrom tourist's satisfaction on the association between service quality and the re-visit intention. Finally, the study sheds light on how hoteliers and practitioners can improve the service quality dimensions of their services in order to provide tourists with a quality service and make the tourists repeat guests in their property.

2019-12-01T00:00:00Z Jayampathi, E.K. Punchihewa, P.S.D. http://ir.lib.ruh.ac.lk/handle/iruor/18880 2025-01-06T06:19:50Z 2019-03-01T00:00:00Z

Relationship between Travel Agents’ Service Quality and Tourists Satisfaction with Special Reference to Mirissa Coastal Tourism Zone Jayampathi, E.K.; Punchihewa, P.S.D. The complexity and globalization of today’s competitive business environment have made service quality as one of the most important sources of gaining competitive advantage in the tourism industry. Evaluation of customer satisfaction is one way to determine the service quality. Travel agents are one of key parties that engaged into the tourism sector to facilitate tourist in several means. Travel agents are to meet expectations and demands of tourist in accordance with quality of services which will be based on to retain existing and attract new tourists. In modern era, the quality of the services provided will be considered as the key factor that determining the survival of travel agencies in the market. This study focused on identifying the relationship between travel agents’ service quality and tourist satisfaction with especial reference to the Mirissa tourism zone, Sri Lanka. Population of this study was all the domestic and inbound tourists who visited Mirissa region during the period of 01st of March to 30th of March 2018. Sample of the study was consisted with 67 domestic and 133 inbound tourists who were visited to Mirissa tourism zone during the period of 01st of March to 30th of March 2018. Convenience sampling technique was used as the sampling technique and both primary and secondary data were used. Self-administered questionnaire was used to collect primary data. Correlation and Regression analytical techniques used to analyze data. This study concluded that there is a strong positive relationship between travel agents’ service quality and tourist satisfaction. Although, all dimensions in service quality were positively correlated, reliability was proven to have the most powerful positive impact on tourist satisfaction. Although, the study concluded that there is a strong positive relationship between travel agents’ service quality and tourist satisfaction, its better, if much awareness will be created on improving full-service web sites with new technologies for the convenience of self-serve online booking for tourists, as most of the tourists didn’t visit travel agencies in order to join with their service.

2019-03-01T00:00:00Z