http://ir.lib.ruh.ac.lk/handle/iruor/7359 2026-04-28T23:58:25Z http://ir.lib.ruh.ac.lk/handle/iruor/7550 Editorial Note Kumara, P.A.P. Samantha 2021-01-01T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/7437 Viral Marketing and Impulse Buying the Role of Online Trust in a Pandemic Liyanapathirana, Yasindee The purpose of this study is to examine whether there is an impact from viral marketing on impulse buying with the mediating effect of online trust during the Covid-19 pandemic. A questionnaire with a five-point likert scale was circulated among online customers to collect primary data for the research objective, and the research sample consists of 155 respondents. The data were subsequently analyzed with the help of SPSS and SmartPLS software. Overall, the findings indicated that viral marketing has a positive impact on online trust, that online trust has a positive impact on impulse buying, that viral marketing has a positive impact on impulse buying, and that there is a partial mediation of online trust in the relationship between viral marketing and impulse buying. Theoretically, the study contributes by looking at the relationship between viral marketing and impulse buying, as well as the mediating influence of trust on viral marketing and impulse buying. Marketers can utilize the findings of this research to learn more about their customers and design more effective marketing tactics. 2021-01-01T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/7436 Road Map for Green Supply Chain Management Practices and Methodological Trends a Systematic Literature Review Surangi, H.A.K.N.S.; Divakara, Sanath; Amaratunge, S. This paper reviews the literature on green supply chain management practices over ten years from 2011-2021. The review criteria were based on ROSES's publication standard (RepOrting standards for Systematic Evidence Syntheses). Articles for the study were selected using two leading databases Scopus and Web of Science. After screening the titles, abstracts, and full texts of the retrieved results, three researchers independently evaluated the relevancy of the articles and chose only 35 out of 150 suitable studies which met the standards and were relevant. The review was conducted in two stages. Firstly, citation analysis was done to review the research papers in order to recognize the key areas of the green supply chain management currently being focused on and examined by the research community. The findings based on the thematic analysis fell into these main themes, which are: green procurement, green manufacturing, green distribution, reverse logistics, management commitment and organizational performance. This paper concluded that there is a huge gap in the literature related to methodological choices as quantitative studies are dominant and developed a green supply chain management (GSCM) model. 2021-01-01T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/7434 Macroeconomic Variables and Stock Market Performance in Sri Lanka an ARDL Bound Testing Approach Kengatharan, Lingesiya; Ford, Jeyan Suganya Dimon The aim of the study is to examine the impact of macroeconomic variables on stock market performance in Sri Lanka. This study uses yearly data collected from the annual reports of the Central Bank of Sri Lanka for the period from 1990 to 2019. Macroeconomic variables used in this study are interest rate, inflation rate, real exchange rate, and money supply while All Share Price Index (ASPI) is used to measure the stock market performance. Inflation rate and interest rate are found stationary at zero levels while exchange rate, money supply and stock market performance are found stationary at levels one in the Augmented Dickey-Fuller (ADF) test. No serial correlation is found among variables by employing Breusch-Godfrey LM Test. The Auto-Regressive Distributed Lag (ARDL) bounds test is used to test the long-run and short-run relationships between variables. The empirical result reveals that there is a negative and significant impact of interest rate and inflation rate on stock market performance while exchange rate and money supply do not hold any significant impact on stock market performance in the long run. Further, it is found that there is a negative and significant impact of interest rate on stock market performance in the short run. 2021-01-01T00:00:00Z