Browsing by Author "Abayadeera, I.U."

Browsing by Author "Abayadeera, I.U."

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  • Who is Missing Out? Social Media-Driven FOMO and Fashion Purchase Intentions. 
    Abayadeera, I.U.; Kavindi, G.A.N.H.; Ranaweera, H.A.R.T. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka., 2026-10-08)
    This study investigates the impact of social media-driven Fear of Missing Out (FOMO) on fashion purchase intentions among Sri Lankan consumers, with a comparative focus on Generation Z and Generation Y. A quantitative, ...