http://ir.lib.ruh.ac.lk/handle/iruor/7400 Sun, 26 Apr 2026 18:49:40 GMT 2026-04-26T18:49:40Z http://ir.lib.ruh.ac.lk/handle/iruor/20558 The Effect of Omnichannel Logistics Service Quality on Customer Loyalty. Manatunga, M.A.R.D.; Gunawardana, T.S.L.W.; Madushanka, D.M.T.; Sudasinghe, S.A.M.H. Research Background: Even though most of the researchers have conducted their research based on Omni channel, they did not consider how the logistics service quality of Omni channel impact on customer Loyalty. Purpose of the Article: The purpose of this research is to analyses the Logistics Service Quality in the context omni-channel purchasing scenarios while considering four dimensions such as timeliness, availability, condition and return of the product and to assess their impact on customer loyalty Methods: The data were collected structured questionnaires from 200 respondents who use omnichannel shopping in Sri Lanka. Researcher used snowball sampling methods due ensures access to respondents who have relevant shopping experience. The data was further processed statistically using SPSS and SmartPLS 4. Findings and Added Value: Condition has a positive impact on customer loyalty, while other independent variables, availability, timeliness and return has no significant impact on customer loyalty. This study only used several dimensions of the Omni channel logistics service quality. The future researcher can use dimension like Personalization in Logistics Services, Sustainability & Green Logistics, AI-Enabled Customer Support in Logistics etc. By applying practice implication fashion retailer can enhance the customer loyalty, brand loyalty and operational efficiency. Leveraging the advance technology and delivering personalized customer experience creates the competitive advantages for the Omni channel fashion retailers. Thu, 02 Oct 2025 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/20558 2025-10-02T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/20557 The Mediating Role of Risk Tolerance in the Relationship between Emotional Intelligence and Investment Decisions. Wijekumara, J.M.N.; Madushanka, D.M.T. Investor behavior in emerging markets such as Sri Lanka is shaped by policy changes, economic reforms, and socio-cultural factors. While emotional intelligence has been recognized as an important determinant of investment decision-making, limited research has examined the role of psychological factors particularly risk tolerance in mediating this relationship. Addressing this gap, this study investigates how emotional intelligence influences investment decisions, with risk tolerance acting as a mediator among individual investors in the Colombo Stock Exchange. A structured online survey using a 5-point Likert scale gathered responses from 359 equity investors selected through convenience sampling method. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study finds that emotional intelligence significantly enhances investment decision-making, and risk tolerance has a strong positive effect on investment choices. Further, results confirm that risk tolerance mediates the relationship between emotional intelligence and investment decisions. These findings advance behavioral finance literature by highlighting risk tolerance as a key psychological mechanism linking emotional intelligence to investment behavior. The study provides practical implications for investors, advisors, and policymakers, emphasizing the importance of emotional awareness and risk-handling capacity in investment performance. Fri, 21 Nov 2025 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/20557 2025-11-21T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/17458 Enhancing Cross-Language Based Searching Facility in Online Public Access Catalogue (OPAC): Special Reference to Library System, University of Ruhuna Madushanka, D.M.T.; Hettiarachchi, N. The Library System, University of Ruhuna takes a vital place among the academic libraries in Sri Lanka. The library manages all the resources through integrated library management software called “Koha” and the cataloguers adding the bibliographic information of library materials to the system using both Sinhala and English languages. Basically, if the item is written in Sinhala, the Bibliographic data, especially the title of the item and name of the author/s, added using Sinhala language. Moreover, if the item is written in English, the bibliographic data, the title of the item name of the author/s, and etc. added using English language. However, if a library user searches author’s name of an item written in Sinhala using English language, then the available items will not be searched. It is a kind of enormous issue face by the library users and the users will dissatisfy about the search results. To overcome this issue, the entire database has to be altered by adding additional bibliographic tag to enter the author’s name in English for the materials written in Sinhala. There were around 269,256 records in the database as of 10th December 2023 and among them around 50% of items were recorded in Sinhala. If this task is done manually, it would take around more than six months period to edit each item and will require high man power capacity. Hence this study aimed to provide a solution to enhance the searching facility of the integrated library management system of University of Ruhuna through upgrading the cross-language based author searching and complete this task withing a shorter period using less man power. Researchers went through different methods and among them, the best method was to use “SEE FROM TRACING” feature at the MARC format of the authority files in Koha to edit the authority records in the library management system. To feed the data to the above field within a shorter period without allocating separate team of catalogers, researchers used MarcEdit software application and online language translator platform (Online Doc Translator) to convert the authors name in Sinhala to English. Finally, researchers were able to achieve the objectives by making relevant adjustment to the authority files within shorter period without allocating extra manpower hours. Now the library users are given the searching facility to search the library items written in Sinhala through typing the author’s name in English Fri, 06 Sep 2024 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/17458 2024-09-06T00:00:00Z http://ir.lib.ruh.ac.lk/handle/iruor/17407 From Visibility to Prestige: How Institutional Repositories (IRs) Elevate University Ranking through Enhancing the Research Visibility Madushanka, D.M.T. In an era where the technology is pervasive everywhere, it is importantly required to highlight one side of integration of technologies in the modern libraries which excessively support for the betterment of an institution; especially in an academic setting. All around the world is talking about the open access availability of the knowledge and easy accesses to them as well as improvement of the institutional contribution to disseminate the knowledge around the world. The best platform for an academic institution to meet that objective is that maintain an Institutional Repository using flexible application software. Sat, 01 Jun 2024 00:00:00 GMT http://ir.lib.ruh.ac.lk/handle/iruor/17407 2024-06-01T00:00:00Z