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Academic Sessions of University of Ruhuna: Recent submissions

  • Relationship between the Emotional Appeal Advertisement and Brand Recall 
    Rupamala, D.G.I.S.; Gunawardana, T.S.L.W. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    The purpose of the present study was to investigate the relationship between emotional appeal advertisement (social appeal, personal appeal, humor appeal, fear appeal) and brand recall. The study broadens previous research ...
  • Impact of Glass Ceiling Effect on Conflicts in Dual Career Families: With Special Reference to Female Professionals in Sri Lanka 
    De Silva, M.T.T.; Priyashantha, K.G. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    Operation of glass ceiling effect is not an uncommon phenomenon in modern corporate world. Organizational structures in corporate environments have evolved over time to reflect socio-economic changes, but traditional ...
  • Wireless Ad-hoc Architecture for Disaster Survivor Detection and Management 
    Gunaratna, G.T.C.; Jayarathna, P.V.N.M.; Sandamini, S.S.P.; De Silva, D.S. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    In critical situations like disaster relief operations the requirement for a rapidly deployable, robust to failures and easily maintainable communication network is highlighted. The reason behind this is even though ...
  • Types and Wi-Fi capabilities of Mobile Devices Used by Undergraduates: a Case from University of Ruhuna 
    Fernando, I.D.K.L.; Nishantha, P.G.; Ramanayaka, K.H. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    Use of mobile devices such as Smart phones (SMP), Tablets (TAB), and Feature phones (FP) to access internet through wireless Ethernet (Wi-Fi) has been popular among undergraduates. This study aimed to investigate the ...
  • Thermo-Fluids Modelling of Ancient Iron Smelting Process of Sri Lanka 
    Arachchi, A.K.K.; Thamal, R.J.K.A.; Liyanage, D.D.; Narayana, M.; Witharanc, S. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    Archealogical survays undertaken since 1988 at Samanalawawa, the hilly terrain between lowerland and centrel highlands of Sri Lanka, have revealed the evidences of an acient Iron Smelting technology that produced high ...
  • Relationship between Brand Personality and Brand Preference in Cosmetic Brands in Sri Lanka 
    Jayawardhana, D.N.W.; Soysa, E.C.D.; Basnayaka, C.D.L.M.; Weerasmghe, W.G.D.S.; Thamsha, A.B.D. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    The aim of this research was to examine the relationship of brand personality on brand preference in cosmetic brands in Sri Lanka. Brand personality was measured based on the research conducted by Jennifer L. Aaker in ...
  • A study of Coir Fibre as Low Temperature Insulation Material 
    Baduge, S.; Srimal, L.K.T. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    Coconut is a most essential food item in Sri Lanka. After getting the coconut, the coconut husk can be used to produce couple of products which can be compostable in environmental friendly. The long fibres of coir are ...
  • Impact of Services Quality on Customer Satisfaction 
    Gunarathne, W.H.D.P.U.; Madushani, M.A.K.A.N.; Seuwandi, B.W.S.T.; Dilshika, W.W.G.P.; Jayasekara, A.M. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    After 30 years war, as a country Sri Lanka have a great opportunity to develop tourism industry and there are lot of tourists come to spend holidays in Sri Lanka from around the world. In tourism industry Hotels play a ...
  • Impact of Green Marketing on Consumer Purchase Intention 
    Thimendra, H.H.T.; Gunawardana, T.S.L.W. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    Consumers all over the world are alarming about the environmentalism due to the fact that escalating of ozone depletion, solid wastage, air pollution. Green marketing has evolved in late 1990’s. Despite this has been the ...
  • Impact of Online Retail Store Environment on Customer Purchase Intention 
    Niwanthika, M.; Nishadi, G.P.K. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    At present, the online store environment concept is at the growing stage in the retail industry in Sri Lanka. With the rapid development of information and communication technology along with the globalization, consumers ...
  • Designing a RF Harvesting Device with Smaller Dimensions while acquiring required power 
    Abeythunga, T.N.; Kadupitiya, J.C.S.; Ranathunga, P.D.M.T.; De Silva, D.S.; Gunawickrama, S.H.K.K. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    RF energy harvesting is a recurring theme and applicable in remote charging and wireless power transmission. This paper presents results from an analysis of patch antenna designs with minimum dimensions and acquirable ...
  • Mobile Marketing Effects on Consumer Attitudes 
    Hansika, M.A.L.; Gunawardana, T.S.L.W. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    With the emerging advertising mediums in today’s business context, each and every organization struggles to capture the powerful opportunities to reach consumers by allowing interactivity with personalized marketing ...
  • Effect of Market orientation and Entrepreneurial Orientation On Organizational Performance through Commitment 
    Dhanasekara, D.M.D.D.; Gunawardana, T.S.L.W. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    In the globalized and highly competitive era of the present business world, firms need to give full attention to build upon their skills and resources for developing distinctive competencies to endure the market challenges. ...
  • Meshfree-Based Numerical Modelling of Plant Tissue Shrinkage under Localised Moisture Content Variation 
    Karunasena, H.C.P.; Malinga, R.M.C.; Gu, Y.T.; Senadeera, W. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    Dried plant food products are of high commercial importance due to the ever increasing demand in the consumer market. In order to improve the product quality and process performance, fundamental understanding on the ...
  • Impact of Social Media Advertisements on Purchase Intention of the Customers 
    Liyanage, J.U.; Gunawardana, T.S.L.W. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    Social media has become the most important and popular instrument of entertainment and communication in the current world. Social media is used by teenagers to mature people, school child to heads of the countries. Social ...
  • Evaluation of Spatial Variation in Water Quality in Maduganga Lagoon and Estuary 
    Ariyarathne, D.L.S.; Ellawala, K.C.; Chaminda, G.G. T. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    Maduganga estuary and mangrove islets are a complex coastal wetland ecosystem situated in the Galle District of Southern Sri Lanka. Maduganga estuary and mangrove islets system which is located in Galle district of Sri ...
  • Relationship Between Celebrity Personality and Brand Personality : With Special Reference on Airtel TV Commercial 
    Senadeera, L.M.Y. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    The celebrity advertising becomes most popular in the modern world. In these days’ sports celebrities has become the famous and favorable interest in the society, mostly among young generation. Many of researchers have ...
  • Selection of potential sites for sanitary landfilling o f solid wastes using GIS and Analytic Hierarchy Process 
    Erangi, J.A.I.; Weligala, R.E.; Dayanthi, W.K.C.N. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    The accelerated growth of human settlements has been resulting in enhanced waste generation in the modern world. The improper waste disposal practices upswing enormous harms on the environment. In order to get rid of ...
  • Geotechnical Properties of Landfill Solid Waste in Dry Zone of Sri Lanka 
    Balasooriya, B.L.C.B.; Priyankara, N.H.; Alagiyawanna, A.M.N.; Dayanthi, W.K.C.N. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    In different climatic conditions, Landfill Solid Waste (LSW) exhibits different properties due to variations of composition and decomposition of waste body. This paper mainly focused to investigate geotechnical properties ...
  • Investigation of Mode Canal Flash Flood Mechanism Using Hydrodynamic Modelling Approach 
    Jeewanee, K.; Ransara, N.D.P.; Silva, G.H.A.C. (University of Ruhuna, Matara, Sri Lanka, 2015-03-04)
    Flash floods are becoming more and more common and frequent in many urban areas all over the world. Unplanned urbanization, inadequate and poorly maintained macro and micro drainage systems, shortage of wetlands and ...

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