Abstract:
Warning signals given by European Union to Sri Lankan sea food exports, 
especially for blue swimming crab (Portunus pelagicus), on Illegal Unreported 
Unregulated (IUU) fishing practices is a crucial issue thus, branding the Sri 
Lankan exports, as “Marine Stewardship Council (MSC)”, may show the 
commitment of Sri Lankan industry for sustainable utilization of the resource. 
Poor understanding of the crab market as a whole is one of the preliminary 
requirements but a main constrain in stepping towards in gaining the MSC 
certification. Therefore, this study tried to formulate the market chain structure 
in identifying the size; capacity and connections of each layer of the market 
chain giving special emphasis on potential strengths, weaknesses, opportunities, 
and threats in gaining the MSC certification. Primary data were collected 
through personal interviews, semi-structured questionnaires, direct observations 
and group discussions, from June to September, 2013, covering 90% of 
randomly selected market chain actors engaged in the crab industry in Jaffna. 
Secondary data on prices of crabs in the local market, information on fishing 
families and fishermen cooperative societies were obtained from the Department 
of Fisheries and Aquatic Resources in Jaffna. The recent expansions of fishery 
and shifting the industry towards “Export market” from “Self consumption” 
have initiated a large number of community-based management societies which 
has similarities as well as differences in their management strategies. Two 
different market chains were identified for the blue swimming crab industry; the 
domestic market chain and the export market chain. The local market is price 
oriented with low emphasis on quality while the export market is highly 
regulated. The export market stands for quality with high prices. While 
concerning the increase revenues of the crab fishery it is essential to make 
structural changes throughout the market chain especially for the export market. 
Such changes should be implemented on the methods, practices, market chain 
actors and even on equipment. In addition, possibilities of quality improvement 
and cost reduction in local market were revealed. Lack of knowledge and lack of 
trust between actors were identified as major barriers in the expansion of crab 
industry as well as working towards in gaining the MSC certification.