Browsing Conference and Symposia Proceedings by Author "Qing, Ping"

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Consumer Moral Reputation Toward the Affected Company During a Company Culpable Product Harm Crisis: How Gender and Culture Matter?

Samaraweera, Ganganee Chandima; Qing, Ping; Li, Yanjun (Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014-02-26)

Despite large body of research on product harm crisis, wide spreading of crises in the market place induce the study to scrutinize this burning issue through a new empirical angle. The main purpose of this study is to ...
Consumers' Expectations of Corporate Social Responsibilities in a Product Harm Crisis: A Comparative Study

Samaraweera, Ganganee Chandima; Qing, Ping; Li, Yanjun (Faculty of Agriculture, University of Ruhuna, Sri Lanka, 2013-11-28)

Based on a survey conducted in China and Sri Lanka, the study examined consumer expectations of corporate social responsible strategies (CSR) in a product harm crisis. Mainly four CSR strategies were considered namely, ...
Effect of Business Communication on Consumers' Purchase Behavior in a Product Harm Crisis

Samaraweera, Ganganee Chandima; Qing, Ping; Li, Yanjun (Faculty of Agriculture, University of Ruhuna, Sri Lanka, 2013-11-28)

Current research makes several unique contributions to the marketing literature by exploring a link between business response and consumers' purchase behavior in a product harm crisis. The main purpose of the current ...

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