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Conference and Symposia Proceedings: Recent submissions

  • An Estimation of Technical Efficiency of Turmeric Production in Sri Lanka 
    Perera, M.I.D.; Thayaparan, A. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    While acknowledging that Sri Lanka's agriculture industry substantially contributes to the country's total agricultural output, experts have found that spices are not produced at total capacity. Turmeric, for example, is ...
  • Modern and Traditional Vegetable Loss Reduction Methods Used by Sri Lankan Farmers 
    Dilhara, Y.A.; Rathnayake, R.M.I.D.; Rathnayake, S.M.T.A.; Jayasuriya, N. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Vegetable losses throughout the pre and post-harvest phases continue to be a major issue for farmers in Sri Lanka. To mitigate these losses, both modern and traditional approaches are being applied. The purpose of this ...
  • An Inquisitorial Study of Public Policies Implemented for Ancient Social Welfare (From Rajarata Civilization) 
    Gamage, L.; Pabasara, H.K. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    A society is established because of human needs and activities. The concept of "welfare" has a special place in society. Welfare helps to promote the individual's physical and spiritual development and maintains social ...
  • Time Series Data Analysis on Rice Production in Sri Lanka 
    Munasinghe, B.S.N.G.; Peiris, M.D.P. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Rice is Sri Lanka's staple meal, eaten almost every day by a significant proportion of its people. Thus, rice production is generally centered on population, price, producers, related industries, and government authorities. ...
  • Public Debt and Economic Growth: Evidence from Sri Lanka 
    Rathnayake, R.W.S.K.; Perera, W.T.N.M.; Vaas, W.U.S. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Public debt is a major factor in a country's global ranking, as it is a key indicator of macroeconomic performance. Many countries have investigated how public debt affects economic growth, but the impact of public debt ...
  • Unveiling Destination Appeal: How Image Shapes Visitor Behaviour? 
    Yapa, L.; Gunawardhana, T.S.L.W. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-17)
    The study aims to develop and test a theoretical model that examines the relationship between destination branding, tourist satisfaction, and behavioral intentions. Specifically, the model explores the impact of various ...
  • Impact of Instagram Posts’ Characteristics on User Engagement: With Reference to Global Sports Instagram Influencers 
    Amarakoon, A.A.P.D.D.; Jayaweera, N.N.; Peiris, H.R.T.U.; Hewamana, C.V.; Wisenthige, K.; Pathirana, U. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Social media has brought about a significant change in the way businesses’ products advertise, with the rise of influencer marketing being one of the most notable developments. Instagram has become a popular platform for ...
  • Exploring Factors Affecting Omnichannel Practices by Sri Lankan Fashion Retailers in the post covid-19 context 
    Ravindika, M.P.H.; De Silva, G.O.V.; Fernando, W.V.R.; Liyanage, B.L.D.J.S.C.; Munasinghe, S.; Jayasinghe, J.K.P.S.K. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    This study focused on investigating Sri Lankan fashion retail firms’ omnichannel digital marketing tactics. The goal of this research was to determine how businesses integrated and optimized multiple channels to offer their ...
  • Customized E-Commerce Payment Model Through Cell-Phone Account: A Case of Bangladesh 
    Shazzad, Md.Imtiaz; Pathik, Bishwajit Banik; Khan, Manzur H.; Habib, Md.Mamun (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    This exploratory study addresses an alternative e-commerce payment method via cell phone account. The increasing popularity of electronic commerce and the widespread use of cell phone can be made an interesting substitute ...
  • Relationship between Service Quality of Courier Service providers & Re-purchase Intention of Online Buyers 
    Munasinghe, A.S.; Rodrigo, P.D.S.D.; Punchihewa, P.S.D. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    This paper reviews the relationship between the service quality of courier service providers and the re-purchase intention of online buyers with special reference to Instagram platform users in Sri Lanka. During the past ...
  • Perception of Web-Based Versus Paper-Based Media in Higher Education Institutes of Pakistan 
    Pirzada, Kashan; Rashdi, Zaki (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    The paper based and web based media has its own importance in academic environment of teaching and learning. The purpose of this study is to highlight the different criterion based on the usage of these media as per the ...
  • Mediation Impact of Brand Reputation on the Relationship between Corporate Social Responsibility and Brand Loyalty in the context of Sri Lankan Television Industry 
    Audarika, V.P.V.; Kumara, P.A.P.S. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Corporate Social Responsibility is an emerging marketing concept that is applied to the most industries including Sri Lankan television channels. The objective of this research study is to examine the mediation impact of ...
  • The Effect of Pop-up Advertisements, Focusing on Players’ Intention to Download New Games 
    Vidanagama, S.I.; Ulapane, K.M.N.D.B.; Wijekoon, W.M.Y.C.B.; Thilakarathna, J.K.D.N.; Wisenthige, K.; Jayasuriya, N. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    The advancement of online gaming is an extraordinary evolution that occurred during the past era. At present, most game developers and marketers promote their new games through different types of advertisements displayed ...
  • Impact of Parental Education Level on Empowering Children 
    Jayasinghe, N.M.A. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    This study is to assess the relationship between parental education level and child problems (health and education). Parents are the carriers and emblems of communally generated and mediated knowledge. Therefore, the ...
  • Emotional Intelligence as a Predictor of Work - Family Conflict among School Teachers in North Central Province in Sri Lanka 
    Kappagoda, U.W.M.R. Sampath (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    Quality teachers are the valuable assets of any country in the process of developing human capital for a knowledge-based economy. The level of Emotional Intelligence and balancing work and family responsibilities are ...
  • Classroom Management Strategies Adopted By the School Teachers 
    Karunanayake, Sasheeka (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    The major objective of this study was to identify the classroom management strategies applied by the school teachers to create an effective and conducive teaching-learning environment. Based on a survey research design ...
  • Factors Affecting on Online Purchasing Intention: Special Reference to the Apparel Industry 
    Madhavi, W.W.I.; Wijesundara, T.R. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    At present with the development of e-commerce, online shopping has become one of the popular shopping methods around the world. Though the researchers have identified several factors affecting online purchasing intention, ...
  • Online Re-Purchase Intention of Apparel Products; The Mediation Role of E-Loyalty Among Milennials in Sri Lanka 
    De Silva, K.P.K.; Wijesundara, T.R. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Understanding how electronic word-of-mouth (E-WOM) influences customers' Online Re-purchase Intention (ORPI) is crucial since E-WOM has emerged as a powerful information source for digital consumers. This research study ...
  • Aiming for The Entrepreneurial University: Orchestrating International Research Through a Book Project 
    Amo, Bjorn Willy (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-02-26)
    This paper offers insights into the process of knowledge co-creation, as well as reflections on how the actions undertaken by the implied parties added to their goal of becoming more entrepreneurial universities. The ...
  • The Market Orientation and User Generated Content for Knowledge Sharing 
    Seneviratne, P.; Hewakuruppuge, R.H. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    The goal of this research is to study the mediating role of market orientation and user-generated content for the correlation between user-friendly, security, & communication features pertaining to social media and knowledge ...

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