Abstract:
A study was carried out to find out the pattern of information utilization by the coconut growers in Batticaloa district.
Hundred coconut growers from Batticaloa district were randomly selected for the study purpose. Questionnaire
survey was used to collect the primary data. Secondary data necessary for the study were collected from relevant
sources. Findings from the study revealed that majority of the coconut growers in the district were male with more
than 50 years of age. And majority of them had more than 11 years experience in coconut farming. Results regarding
the information utilization indicated that Coconut Development Officers, progressive farmers, demonstrations, farm
exhibitions, leaflets, and farm magazines were the major sources of information often used by the coconut farmers
for seeking coconut cultivation related information. Extension Officers and other relevant officers should consider
and utilize these information sources during the dissemination of technological information to farmers
