Purchasing and Consumption Patterns of Green Leafy Vegetables in Maharagama Divisional Secretariat in Colombo District, Sri Lanka

Abstract

Low fruit and vegetable intake is a main contributor to micronutrient deficiencies in the developing world and is among the top ten risk factors contributing to mortality worldwide. An increased intake of vegetable and fruit is therefore needed. Green Leafy Vegetables (GLVs) are rich source of many nutrients such as vitamin A, vitamin C, riboflavin, folic acid and minerals (Ca, K, Fe, and Na). However, the consumption of GLVs is still low among Sri Lankan households. Therefore this study was carried out in Maharagama DS division with the intention of identifying purchasing and consumption patterns of GLVs in household level. Interviewer administered questionnaires were used to gather data and information relating to purchasing and consumption patterns of GLVs were obtained. Results suggested that Centella. asiatica, Alternanthera sessilis, Sesbania. Grandiflora and Ipomoea aquatica are the most consumed GLVs and S. grandiflora, and C. asiatica are most cultivated types. The average frequency of consumption of GLVs is thrice per week. Most of the respondents used to purchase GLVs from the retailers. Education level, monthly income level and the demographic characteristics of the households did not play a significant role in the consumption of GLVs. When purchasing GLVs, many people considered the nutritional value than the price. Many of the respondents know about packed GLVs which are available in the super markets but 79% do not prefer to purchase them. The findings of the study would be helpful to producers and sellers in assessing market potentials of GLVs.