Moderating Effect of Gender on the Impact of Personality Traits on Entrepreneurial Intention of Generation Z in Sri Lanka

Abstract

Abstract Entrepreneurship has a critical role in making society more creative and conscience. Research-based evidence has proved that Entrepreneurial Intention guides and supported job creation, innovations, and entrepreneurial mindset in order to foster the entrepreneurial spirit of both men and women. The primary cause for concern in this regard is the rising demand for young entrepreneurs who can spur economic growth by developing fresh concepts and transforming these into successful ventures. The present study investigates the moderating effect of gender on the impact of personality traits on the entrepreneurial intention of Generation Z in Sri Lanka. The study adopted a quantitative approach using a cluster sample of Generation Z in the Colombo district Sri Lanka from its sample size of 384. A total of 384 valid questionnaires were received and examined. To test hypotheses, the researchers used Smart PLS software and the structural equation model technique to test the hypothesis. The results showed that gender does not have to moderate effect on the impact of personality traits on the entrepreneurial intention of Generation Z. Further, according to the results of the study, the researchers recognized that gender does not moderate the influence of personality traits on the entrepreneurial intention of generation Z. This research provides insights policymakers and the government thus, enabling these key actors to formulate policies and advice on how to understand the characteristics of generation Z, that is likely to become future entrepreneurs, and how to support new businesses by providing various incentives.