Abstract:
Beliefs  are  the  most  potent  influence  on  behavior  of  their  adherents.  Kataragama inhabitant s 
lifestyle  is  deeply  rooted  in  the  cult  of  God  Skandhakumara.  Numerous  social  problems  were 
identified  in  Kataragama  such  as  teenage  pregnancies,  drug abuse,  child  labour and  prostitution. 
Anthropological  investigations revealed  that   social problems are ingrained in their daily  lives, as 
they justified as normal occurrences. Therefore, this study investigated why Kataragama residents 
justify their existential  lifestyles, which  foster deviant behaviors  as  part  of  their daily  lives. Near 
Kataragama shrine, ethnomethodological research including 50 in-depth interviews were conducted 
in  Gothameegama  and  Nagahaveediya  villages.  Data  was  analyzed  thematically  and  narratively. 
Certain harmful behaviors are recognized as normal and  a part of daily  life. The belief  in the god 
Skandhakumara has transformed into a commercial commodity. Kataragama dwellers tend to foster 
an  irreligious market  landscape,  which  contradicts  accepted  religious  principles.  Their  primary 
source of income is a faith-based economic organization, their cognitive orientation coincides with 
the connection between religious faith and its market value. These belief systems, rituals and totems 
create a cult that obscures the economic process within,  indirectly fostering social issues. Overall, 
faith  commercialization  and  the  commodification  of  religious  values  reshape  the  cognitive 
orientation of peasants; promote  culturally  justifiable but  socially unhealthy behaviors. Thus,  the 
Kataragama shrine is viewed as a place of worship, but a cult that influences the behavior of those 
who depend on the market value of the Kataragama faith.