Abstract:
This paper seeks to provide insight into the concept of vlogging and its implications for the education and lives of young people. Vlogging as a phenomenon has been developed owing to technological advancements and the youth's enthusiasm for various forms of computer-mediated communication. Its emergence as a remarkable social phenomenon has been driven not only by traditional mass media but also by the dynamic landscape of social media. This paper explores the multifaceted impact of vlogging within these contexts. After presenting the theoretical aspects and perspectives of the various authors who have studied the phenomenon, the discussion will focus on vlogging as a form of education and vloggers' influence on students. The research objectives are to identify students' attitudes towards using vlogging as a tool in the education process, focusing on identifying the categories of vlog content followed by students and the frequency with which students follow content posted by vloggers. The main concepts of the research are frequency, vlogger and content categories, and the dimensions of the research are based on attitudinal measurements: cognitive, affective and behavioural components. Research findings reveal Romanian students' preferences for vlog content and their positive attitude towards integrating educational vlogs in the learning process, despite a reluctance to create their own vlogs. The conclusion of the study lies in the fact that this paper is based on already conducted research on vlogging but is oriented towards addressing the phenomenon from the perspective of education and its usefulness in this context.