Abstract:
Backpacker tourism has been rapidly expanding and diversifying as a tourism
submarket globally. Sri Lanka is also a popular destination among foreign
backpackers. However, there are few research conducted in Sri Lanka that look at the
behavioral aspects of the backpackers. The current study focuses on the behavioral
characteristics of backpackers visiting Sri Lanka. With a qualitative research
approach, face-to-face in-depth interviews with backpackers were conducted at
Sigiriya and Minneriya national parks to collect data. Data generated from eleven
interviews was analyzed applying a thematic analysis technique manually. The
findings generated the themes such as cultural and historical uniqueness, glamorous
nature and climate, dream realization, and physical and mental relaxation as the
motives to visit Sri Lanka as a backpacker destination. In addition to that, themes
such as to be educated, explore new things, enjoy food and drinks, and unique
transportation and accommodation facilities in Sri Lanka were emerged as the things
admired by the foreign backpackers to Sri Lanka. These findings have strong
implications in both theoretical and managerial perspectives. On one hand, the travel
motives and the activities of backpackers to Sri Lanka adds existing body of
knowledge of backpacker travel motivation and activities. On the other hand, the
tourism practitioners and professions interested in the field of backpacker tourism can
also use the findings in their strategy formulation and implementation process in
tourism business. The research also suggests to promote new destinations favorable
to backpackers, promote Tuk Tuk service, and to develop the facilities for adventure
activities to uplift the backpacker tourism in Sri Lanka.