Browsing International Conference on Management and Economics by Author "Pattiyagedara, P. G. S. S."

Now showing items 1-2 of 2

Impact of Virtual Gazing of Culinary YouTube Experiences on Millennials’ Purchase Intention in Sri Lanka

Perera, L. A. P. C.; Pattiyagedara, P. G. S. S. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2022-08-04)

Technological revolution and development of the mass media are constantly providing tremendous and massive opportunities for users and there is an enormous impact on the purchase intention of millennials. YouTube is a ...
Stakeholder’s Perspective on Tourism Development and Its Implications

Pattiyagedara, P. G. S. S.; Gangananda, A. M. N. M.; Bandara, W. M. A. H. (University of Ruhuna, 2021-09-02)

Geographical area of Sri Lanka, with its intact natural beauty, important culture, and historical monuments, has significant potential for tourism development. The study investigated the Heeloya Knuckles Valley Tourism ...

Search DSpace