Ravindika, M.P.H.; De Silva, G.O.V.; Fernando, W.V.R.; Liyanage, B.L.D.J.S.C.; Munasinghe, S.; Jayasinghe, J.K.P.S.K.
(Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
This study focused on investigating Sri Lankan fashion retail firms’ omnichannel digital marketing tactics. The goal of this research was to determine how businesses integrated and optimized multiple channels to offer their ...