Rasaputhra, S.K.; Peiris, T.V.K.; Navanjali, H.M.R.; Panditasekara, C.M.; Wisenthige, K.; Jayasuriya, N.
(Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
Small and medium-scale enterprises (SMEs) must comprehend social networks and the tactics for utilizing social media (SM) for business expansion in the new digital era. SMEs are essential to the economic success of any ...