Browsing International Conference on Management and Economics by Subject "Technology Acceptance Model"

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Evaluating the Role of Perceived Usefulness, Perceived Ease of Use and Perceived Risk in Online Shopping: Application of Technology Acceptance Model towards the Online Purchase Intention

Sandamali, M.P.S.; Kumara, P.A.P.S (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)

The Technology Acceptance Model (TAM) derived by Davis (1989) has been widely accepted to predict the intention to use online shopping. Thus, this study endeavours to address the intention for online shopping among the ...

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