Amarakoon, A.A.P.D.D.; Jayaweera, N.N.; Peiris, H.R.T.U.; Hewamana, C.V.; Wisenthige, K.; Pathirana, U.
(Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
Social media has brought about a significant change in the way businesses’ products advertise, with the rise of influencer marketing being one of the most notable developments. Instagram has become a popular platform for ...