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The Effect of Pop-up Advertisements, Focusing on Players’ Intention to Download New Games
Vidanagama, S.I.
;
Ulapane, K.M.N.D.B.
;
Wijekoon, W.M.Y.C.B.
;
Thilakarathna, J.K.D.N.
;
Wisenthige, K.
;
Jayasuriya, N.
(
Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka
,
2023-08-16
)
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Author
Jayasuriya, N. (1)
Thilakarathna, J.K.D.N. (1)
Ulapane, K.M.N.D.B. (1)
Vidanagama, S.I. (1)
Wijekoon, W.M.Y.C.B. (1)
Wisenthige, K. (1)
Subject
Download Intention (1)
Freemium Games (1)
In-game Advertising (1)
Online Gaming (1)
Pop-up Advertisements (1)
... View More
Date Issued
2023 (1)
Has File(s)
Yes (1)