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International Conference on Management and Economics: Recent submissions

  • Evaluating the Role of Perceived Usefulness, Perceived Ease of Use and Perceived Risk in Online Shopping: Application of Technology Acceptance Model towards the Online Purchase Intention 
    Sandamali, M.P.S.; Kumara, P.A.P.S (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    The Technology Acceptance Model (TAM) derived by Davis (1989) has been widely accepted to predict the intention to use online shopping. Thus, this study endeavours to address the intention for online shopping among the ...
  • Propensity to Customer Switching in the Field of Mobile Phone Services in Sri Lanka. 
    Karunaratna, A.C. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    In Sri Lanka, telecommunications service industry is a high velocity industry in the current business context and the mobile phone usage has drastically increased during the last few years. As a result of that number of ...
  • Consumer Ethnocentrism, Purchase Intention and Sri Lankan Youngsters 
    Silili, E.P.; Karunarathna, A.C. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    Purpose of doing this study is to identify the impact of consumer ethnocentrism on Sri Lankan youngsters’ purchase intention of domestic products. Further, this study attempts to identify the impact of gender and house ...
  • Internal Branding Through “Living The Brand”: A Comparative Analysis in the Banking Sector 
    Kashif, Shumaila; Jalbani, Amanat Ali (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    The purpose of this research is to extend our understanding towards brand supporting behaviors and assess empirical relationship between them and brand performance. Also to understand internal branding process from ...
  • Fast Food Consumption: Identifying Working Women’s Attitudes Towards Consumption of Fast Food 
    Rasanthika, A.H.B.S; Gunawardana, T.S.L.W. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    The study focuses on examining working women’s attitudes towards the consumption of fast food. Five, literature supported, hypotheses were derived and tested to examine the attitudes in relation to the perceived taste, ...
  • Effectiveness of Marketing Practices Adopted by Rural Intervention Organizations 
    Pandey, Akhilesh Chandra; Soodan, Vishal; Jamwal, Mohit (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    There has been a significant shift in the focus of economic policy in India in the last few years, with issues of equitable growth getting more importance. Economist and policy makers are trying that economy should not ...
  • A Study on Impact of Commodity Future Prices on Inflation in India 
    Nirmala, K. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    Commodity markets are experiencing unprecedented growth in India since their re-introduction in 2002. Indian commodity exchanges like Multi Commodity Exchange (MCX) have already established themselves on global front. ...
  • The Compulsive Buying Behaviour Tendency in Clothing Industry in Sri Lanka 
    Lakmali, A.A.I.; Jayarathna, P.K.S. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    Compulsive buying is one of the negative and dark aspects of consumer behaviour which is a growing trend in many countries with the expansion of the shopping trends. Compulsive buying is defined “chronic, repetitive ...
  • Motivating Bankers of Sri Lanka: An Empirical Study 
    Ruwaiha, Mohomed Razik Fathuma (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    This study was concentrated on identifying the perceptions on motivation held by executive level employees in the banking sector in Sri Lanka. The study was a comparative analysis between the employees of licensed commercial ...
  • Foreign Direct Investment in Indian Retail Sector: Strategic Issues and Implications 
    Babu, G.V.S. Ravindra; Rao, B.V.S.S. Subba (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    Indian retail industry is one of the sunrise sectors with huge growth potential. According to the Investment Commission of India, the retail sector is expected to grow almost three times its current levels to $660 billion ...
  • Impact of Tourism Sector on Development of Karnataka Economy: A Case Study in Mysore District 
    Sivachithappa, K.; Basavaiah, C.; Thilak, A.A. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    Tourism enjoys an advantage for development in small developing states and not surprisingly it has been one of the fastest-growing economic sectors over the past 10 to 15 years. However, given the vulnerability of ...
  • Consumer Attitude Towards Product Placement in Programs 
    Wijesundara, T.R. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2013-02-26)
    Product placement in programs is becoming a popular trend in Sri Lanka. Literature suggests that product placement is the inclusion of a brand name, product package or other trademark merchandise within a motion picture, ...
  • Cover page 
    Unknown author (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
  • Editorial Board 
    Unknown author (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
  • Contents 
    Unknown author (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
  • Crisis as an Opportunity for a Paradigm Shift (Keynot II) 
    Harishchandra, P.K.G. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Sri Lanka, once considered a promising emerging and developing economy of Asia, has to tread through rough waters over the past several years resulting in poor macroeconomic performance, particularly in terms of subpar ...
  • Responsible Leadership by Family Business (M)SMEs; what and why this presents an opportunity post-COVID (Keynote I) 
    Caspersz, Donella (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    This Conference positions at the Centre of its theme that the events of COVID 19 demand a new paradigm shift in a “way that promotes sharing, coordination and cooperation which helps stabilise the global economy and return ...
  • Determinants of Student Satisfaction in Online Tutorials: A Study of an Online Education Academy 
    Nandasena, N.P.H.; Rebecca, E. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    Distance learning is gaining popularity as a competitive alternative to traditional classroom instruction. Educational institutions that offer formal classroom education also incorporate distance learning courses due to ...
  • The Moderating Effect of Playing Hours on the Impact of Video Game Addiction in Causing the Aggressive Behavior of Non-State University Students among Gen Z in Sri Lanka 
    Fonseka, S.; Hathurusinghe, B.; Samindika, T.; Ramasingha, L.; Weerarathna, R.; Rathnayake, N.; Jayasuriya, N. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    This study aimed to determine how the amount of time spent playing video games affects the aggressive behavior of Gen Z students at private universities in Sri Lanka. Public anxiety has been sparked by the negative effects ...
  • Online Learning and Students’ Satisfaction: A Case of state-owned Schools in Sri Lanka 
    Virajani, W.O.; Jayampathi, E.K. (Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023-08-16)
    While the COVID-19 pandemic persists, most government schools have shifted to online learning, through various digital platforms to complete their instruction, even though teaching remotely was extremely difficult for ...

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