Warnakula, M.S.; Kavindi, K.A.R.; Munasinghe, I.V.R.A.; Silva, A.C.D.; Jayasuriya, N.; Liyanage, T.
(Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2024-08-21)
As the digital landscape keeps changing rapidly, artificial intelligence (AI) has generated a lot of attention to enhance customer service and personalize the experience of various industries, including the electronic ...