Well-Being Disposition and Appearance Concern on Purchase Intention: Evidence from Sri Lankan Ayurvedic Skin Care Industry

Abstract

Beauty and skin care have been an interesting and emerging interest of all the human beings since Stone Age. Modern world women mostly associate with this concept. This trend has created a rapid growth in skin care industry. The sample comprised of 150 women who are concerned about beauty care products: that live in Colombo, Galle and Matara districts. The data analysis carried out using SPSS software. The reliability test and descriptive statistics have been done and to examine how various determinant factors affect purchase intention and degree of their association with the purchase intention by conducting multiple regression analysis. The Pearson Correlation was run to identify the associations of the independent and variables and dependent variable. According to the analysis, the dimensions of Satisfaction, Physical health, Appearance care, and Skin care have the significant impact on Purchase intention and the Environment-oriented and Appearance importance have insignificant impact on Purchase intention. Due to correlation, all the dimensions of independent variables: Well-being disposition and appearance Concern have the positive association with the dependent variable: Purchase intention. According to this study, the managers who are in the beauty care industry are much more concerned about the satisfaction, physical health, appearance care and the skin care factors of women in the Sri Lanka when reaching the beauty care market in Sri Lanka with products of ayurvedic skin care.