Impact of Eco-Labelling on Consumer Purchase Intention

Abstract

In the creation of environmental marketing, eco-labels play a potentially significant role. Eco-labels express relevant social or environmental benefits and enable customers to make more sustainable choices. Eco-label was debated in the related literature as an important method for encouraging certain sustainable commodity information from the manufacturer to the consumer; however, previous studies addressed inadequately the impact of eco-labelling on the consumer purchase intention in Sri Lankan context. Moreover, even gender shapes purchase decisions, the existing literature base has hardly discussed it in this regard yet. Therefore, there is a research gap in this arena in Sri Lanka. In order to fill this research gap exists in terms of theory and knowledge, the current study analysed the impact of eco-labelling on purchase intention of Sri Lankan consumers emphasizing on trust, motive and gender-based perception.