Browsing 09th ICME - 2020 by Author "Jayawickrama, W.D.C."

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He Impact of Destination Brand Experience on Behavioural Intentions with Reference to International Tourists Visiting Ella, Sri Lanka

Thivyaashani, S.; Jayawickrama, W.D.C. (University of Ruhuna, 2020-09-11)

Due to the increasing competition, marketers in tourism industry require to be more creative in developing travel destinations as brands' and differentiating destinations from each other. In this manner, through positive ...
The Impact of Motives for Brand Page Engagement on Retailer Brand Page Engagement With Special Reference to Luxury Fashion Brands

Samarasiri, N.C; Jayawickrama, W.D.C. (University of Ruhuna, 2020-09-11)

Social media is becoming a popular platform, enhancing customer engagement towards brands, product and organisations. Hence, it is important that marketers understand the motives behind online brand engagement, particularly ...

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