Proceedings of 10th International Conference on Management And Economics

Proceedings of 10th International Conference on Management And Economics

 

Proceedings of 10th International Conference on Management And Economics: Embracing Change and Recalibrating Business & Economics in a Post-Pandemic Context

Recent Submissions

  • Sivaruban, Poshene; Shantha, P. H. A. B. (University of Ruhuna, 2021-09-02)
    Social media is one of the reasons that has led to globalization through effective communication by reducing the distance between countries. Its presentation of information and provoking engagement has attracted many ...
  • Elapatha, G. S.; Shashiranga, R. I. L.; Bhashini, A. A. P.; Wijesinghe, U. M. D. L. (University of Ruhuna, 2021-09-02)
    The COVID-19 pandemic forced schools around the world to close their schools indefinitely and move their instructional activities onto online platforms. The schools were not ready for such a transition and their online ...
  • Dunusinghe, K. M.; Vithanage, D. S. (University of Ruhuna, 2021-09-02)
    Most elderly people require special care to live a healthy life free of anxieties and distress. The elderly are abused by their family members due to a lack of information about their changing behavioural patterns at home. ...
  • Sandanayake, D. Y. C.; Gamage, A. H. Lakeesha; De Silva, Pavani (University of Ruhuna, 2021-09-02)
    The purpose of this study was to provide an in-depth understanding of the impact of push and pull motivating factors on the revisit intention of young domestic travelers of Sri Lanka. The study adopted a questionnaire ...
  • Madhunimasha, M. M. S. C.; Pathmini, M. G. S. (University of Ruhuna, 2021-09-02)
    The aim of this paper is to examine the impact of Green Marketing Strategies (GMS) on Customer-Based Brand Equity (CBBE) in green hotels in Sri Lanka. The paper opens by identifying CBBE as a paradox for GMS and a short ...
  • Pattiyagedara, P. G. S. S.; Gangananda, A. M. N. M.; Bandara, W. M. A. H. (University of Ruhuna, 2021-09-02)
    Geographical area of Sri Lanka, with its intact natural beauty, important culture, and historical monuments, has significant potential for tourism development. The study investigated the Heeloya Knuckles Valley Tourism ...
  • Fernando, Rishini; Chamodya, Kalani; Rathnayake, Suvimali; Pirasath, Hamzayini (University of Ruhuna, 2021-09-02)
    Gastronomy has always been linked with the tourism experience. However, it can be seen that this link between tourism and gastronomy is developing towards quite new tourism products. Gastronomy tourism is a result of this ...
  • Liyanapathirana, Yasindee Maheshika (University of Ruhuna, 2021-09-02)
    The purpose of this study is to examine whether there is an impact of viral marketing on impulse buying with the mediating effect of online trust during the Covid-19 pandemic. It is important to study the impact of viral ...
  • Kaushalya, W. T. S.; Ranaweera, H. R. A. T. (University of Ruhuna, 2021-09-02)
    Celebrities are idealized characters we see in the media with perfect appearances and personalities. The influence of their interesting lifestyle and culture is creeping into consumers‟ minds in many ways, such as on to ...
  • Hakmanage, M. M.; Kumara, P. A. P. Samantha (University of Ruhuna, 2021-09-02)
    Emotional brand attachment plays a major role in the competitive advantage aspect. Creating emotional brand attachment is very comprehensive. Therefore, research was conducted to address the key problem of which approach ...
  • Achchuthan, S.; Prahalathan, B.; Umanakenan, R.; Kajenthiran, K. (University of Ruhuna, 2021-09-02)
    Despite the increasing popularity of green hotels, there is a dearth of research and literature on consumer attitudes toward green hotels. The purpose of this study is to investigate consumer intention to visit a green ...
  • Perera, L. A. P. C.; Rathnayaka, B. R. M. G. M.; Bopage, Y. W. (University of Ruhuna, 2021-09-02)
    COVID 19 has halted the world‟s operations physically and has made the world virtual and penetrating. Including the tourism industry, all most all the industries in the world have collapsed. Digital Media came onto the ...
  • Silva, M. S. R.; Lakmal, K. G. P. (University of Ruhuna, 2021-09-02)
    Customer Relationship Management (CRM) helps businesses maintain long-term relationships with consumers while increasing profitability. CRM has evolved into electronic CRM or E-CRM, because of rapid improvements in Internet ...
  • De Peiris, T. N. S.; Kaluarachchi, K. A. S. P. (University of Ruhuna, 2021-09-02)
    The purpose of this paper is to discuss the philosophical rationale behind a study of the strategy work of organizational practitioners from a Strategy-As-Practice (SAP) perspective using the inter-subjectivity knowledge ...
  • Bandaranayake, I. W. M.; Pushpakumari, M. D. (University of Ruhuna, 2021-09-02)
    In highly competitive and dynamic environment, today, organizations should outperform the competition to survive and flourish. Thus, Strategic Management suggests organizations should achieve sustainable competitive ...
  • Dhanushka, Arumugam (University of Ruhuna, 2021-09-02)
    Employee satisfaction is a feeling of fulfilment or enjoyment that a person derives from their job. Organizational commitment refers to the individual's psychological attachment to the organization. Therefore, the aim of ...
  • Maduwanthi, M. N. (University of Ruhuna, 2021-09-02)
    Employment-related stress is a controversial area among most specialists in the present tempestuous business world. Since business associations are working in an overwhelming and unpredictable serious climate, it makes ...
  • Rajenthiran, N.; Siriwardhana, S. D.; Samaraweera, A.; Dissanayake, D. M. P. P.; Kumarasiri, D. M. G. B. T. (University of Ruhuna, 2021-09-02)
    Construction projects, which deal and work together with foreign countries provide a greater contribution to economic growth of Sri Lanka. Therefore, it is very important to have successful outcomes from these multi-cultural ...
  • Chandradasa, A.H. Isuru; Priyashantha, K.Gayan (University of Ruhuna, 2021-09-02)
    The employee's adoption rate of e-HRM among developing countries is relatively low and difficult due to human dynamics and external factors. Investigating what factors might be critically contributing to adoption is vital ...
  • Senanayake, R. N.; Weerasinghe, T. D. (University of Ruhuna, 2021-09-02)
    Optimizing employee psychological well-being is a must for an organization, so it has become a major concern gaining more importance in organizational disciplines nowadays. However, a gap is found in the extant literature ...

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