Abstract:
The goal of this study was to examine the influencing factors forjob satisfaction of retail employees who are working in nonsupervisory positions with lower status. Data were collectedfrom 40 respondents at the retail enterprises in Matara district through structured questionnaire. The sample was selected according to the convenient sampling method. The results did show that majority of the sample was not indicated major four factors (i.e., attitudinal factors, demographic factors, controllable factors, and uncontrollable factors) as satisfying factors. Based on t-test, F-test and correlation coefficient, three sub factors -such as work load, flexibility in the working hours and physical environment were influenced to the job satisfaction noticeably. Findings suggested that to increase job satisfaction of workers in retail industry, work load, flexibility in the working hours, physical environment should be changed immediately and rest of factors should be changed moderately.
