Jayawardhana, D.N.W.; Soysa, E.C.D.; Basnayaka, C.D.L.M.; Weerasmghe, W.G.D.S.; Thamsha, A.B.D.
(University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
The aim of this research was to examine the relationship of brand personality on brand
preference in cosmetic brands in Sri Lanka. Brand personality was measured based on
the research conducted by Jennifer L. Aaker in ...