Browsing 11th Academic Session - 2014 by Author "Liyanage, J.U."

Browsing 11th Academic Session - 2014 by Author "Liyanage, J.U."

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  • Impact of Social Media Advertisements on Purchase Intention of the Customers 
    Liyanage, J.U.; Gunawardana, T.S.L.W. (University of Ruhuna, Matara, Sri Lanka, 2014-03-19)
    Social media has become the most important and popular instrument of entertainment and communication in the current world. Social media is used by teenagers to mature people, school child to heads of the countries. Social ...

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