• Preliminary Pages 

  Unknown author (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)
• Contents 

  Unknown author (Faculty of Management & Finance, University of Ruhuna,Matara, Sri Lanka., 2014-02-26)
• Knife-Edge Hypotheses on Market Reference Rate: A Post-Keynesian Review of Quantitative Easing Policy (Keynote Speech) 

  Suzuki, Yasushi (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)

  The scale of investment is not always promoted by a low rate of interest as assumed by Keynes in the General Theory. This paper suggests that there may exist an appropriate level of market reference rate, which can encourage ...
• A Vision for South Asia in the 21st Century World Order (Keynote Speech) 

  Barai, Munim Kumar (Faculty of Management & Finance, University of Ruhuna,Matara, Sri Lanka., 2014-02-26)
• Handling Key Issues in Corporate Governance and Business Ethics: To be True to Self & Beyond Rules and Regulations (Keynote Speech) 

  Dissabandara, Hareendra (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)
• The Entrepreneur: A Lost Actor That Should Resurrect (Keynote Speech) 

  Sæther, Arild; Eriksen, Ib E. (Faculty of Management & Finance, University of Ruhuna,Matara, Sri Lanka., 2014-02-26)

  A survey of a large number of Norwegian and English language introductory textbooks in economics, microeconomics and business economics, published in the last three decades, had as a result that the entrepreneur was not ...
• Does Entrpreneurial Process of Small Businesses Vary With the Contexts? 

  Upananda, W.A.; Kumara, U.E.S.; Khan, S.A. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)

  Guided by insights from case study research approach to examine real world phenomenon, the article explores the link between entrepreneurial process of small businesses and contexts where those small businesses are ...
• E-commerce Features and its Impact on E-buyers’ Market Position in Poland 

  Czaplewskia, Maciej (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)

  Rational use of characteristic for e-commerce and new possibilities of obtaining relevant information about e-retailers can improve critical business information resources owned by e-customers. This is increasingly important ...
• Impact of Service Quality on the Levels of Customer Satisfaction in Public and Private Sector Banks in Sri Lanka 

  Gunathilake, M.M. Lahiru Chathuranga (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)

  The intense competition has forced Sri Lankan banks to be more customer-oriented than a few decades ago. Decision makers, therefore, have to identify and implement the most appropriate strategies to delight customers rather ...
• Does Sustainable Livelihood Approach Contribute to Effective Poverty Reduction in Sri Lanka? 

  Jayampathi, E.K.; Dilrukshi, M.G.M. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)

  Poverty is the inability to access and satisfy one’s basic needs because one lacks income, well-infrastructures, literacy and many other factors. For many centuries, Sri Lankan rural people are suffering from poverty. Since ...
• Regulations on the E-Commerce Market in Poland 

  Kurowska, Anna Drab (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka., 2014-02-26)

  Internet is a driving force of the contemporary economy because it creates opportunities for development and internationalization of the companies. Intensive development of web technologies, gradual improvement of ITC ...
• Creative Sectors of the Knowledge-Based Economy in Poland 

  Guźlecka, Agnieszka Budziewicz (Faculty of Management & Finance, University of Ruhuna,Matara, Sri Lanka., 2014-02-26)

  The creative class exerts a strong influence on establishing new businesses and jobs. Usually, talented people create new ideas and implement them. This leads to an increased innovation level in companies. The purpose of ...
• Emotional Responses Elicited to Colour and Music Under Hot and Mild Outside Environment Temperatures 

  De Silva, W.T. M. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2014-02-26)

  The research endeavours to investigate the nature and the extent of the emotional responses elicited to same colour, and music under two different outside environment temperatures called hot and mild. To analyse the ...
• Predicting the Entry Mode Choices of the Non-profit Firms Using Eclectic Paradigm: A Proposition Development Study 

  Buddhika, S.A. (Faculty of Management & Finance, University of Ruhuna,Matara, Sri Lanka., 2014-02-26)

  Non-profit sector which is neither state nor market has grown unprecedentedly during last few decades. Despite the growth, the internationalization of the Nonprofit sector has been relatively absent from mainstream management ...
• Impact of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka 

  Wijesekara, W.A.D.S.; Kumara, P.A.P.S.; Gunawardana, T.S.L.W. (Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka, 2014-02-26)

  The purposes of this research was to identify relevant key performance drivers in small and medium scale business entities and to empirically examine the relationships between the identified performance drivers, using a ...
• Enhancing Profitability Through Efficient Supply Chain Management in Fast Moving Consumer Goods Industry in India 

  Une, R.P.; Sangle, S.T. (Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014-02-26)

  Supply chain Management (SCM) is a new concept involving the integration of all the value–creating elements in supply, manufacturing and distribution processes. Supply chain management is a function which encompasses ...
• Impact of Servıce Qualıty on Customer Satısfactıon: A Study on Customers of Commercıal Bank of Ceylon PLC Trincomalee District 

  Navaratnaseelan, J.J.; Elangkumaran, P. (Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014-02-26)

  The present study examines the relationship between service quality and customer satisfaction through the SERVQUAL model. In this research service quality dimensions such as Tangibility, Reliability, Assurance, Responsiveness ...
• Modern Consumerist Culture, Its Drawbacks and Benefits 

  Perera, H.S.C.; Gunawardana, T.S.L.W. (Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014-02-26)

  Consumerism is a concept that is shaped by social and economic conditions. Consumers in different social classes employ different discourse on consumption, one that is shaped through the operationalization of historically ...
• Consumer Moral Reputation Toward the Affected Company During a Company Culpable Product Harm Crisis: How Gender and Culture Matter? 

  Samaraweera, Ganganee Chandima; Qing, Ping; Li, Yanjun (Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014-02-26)

  Despite large body of research on product harm crisis, wide spreading of crises in the market place induce the study to scrutinize this burning issue through a new empirical angle. The main purpose of this study is to ...
• Ethical Issues of Cause Related Marketing: With Special Reference to Melborn Milk Life Saving Programme 

  Nishadi, G.P.K. (Faculty of Management & Finance, University of Ruhuna, Sri Lanka., 2014-02-26)

  Cause-related marketing has been described as a versatile marketing tool capable of accomplishing a wide range of marketing objectives. The fact that each year thousands of marketers use charitable donations to promote ...

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