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Showing 9 out of a total of 9 results for community: Scholarly Publications.
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Impact of Responsive Market Orientation on Organizational Performance through Innovation and Market Driving
Pushpakumara, L.C.A.
;
Gunawardana, T.S.L.W.
(
University of Ruhuna, Matara, Sri Lanka
,
2014-03-19
)
Relationship between the Emotional Appeal Advertisement and Brand Recall
Rupamala, D.G.I.S.
;
Gunawardana, T.S.L.W.
(
University of Ruhuna, Matara, Sri Lanka
,
2014-03-19
)
Role of Prestige Power in a Distribution Channel: An Empirical Investigation in a High Power Distance Context
Gunawardana, T.S.L.W.
;
Perera, H.S.C.
(
University of Ruhuna, Matara, Sri Lanka
,
2014-03-19
)
Effect of Market orientation and Entrepreneurial Orientation On Organizational Performance through Commitment
Dhanasekara, D.M.D.D.
;
Gunawardana, T.S.L.W.
(
University of Ruhuna, Matara, Sri Lanka
,
2014-03-19
)
Impact of Social Media Advertisements on Purchase Intention of the Customers
Liyanage, J.U.
;
Gunawardana, T.S.L.W.
(
University of Ruhuna, Matara, Sri Lanka
,
2014-03-19
)
Impact of Green Marketing on Consumer Purchase Intention
Thimendra, H.H.T.
;
Gunawardana, T.S.L.W.
(
University of Ruhuna, Matara, Sri Lanka
,
2014-03-19
)
Mobile Marketing Effects on Consumer Attitudes
Hansika, M.A.L.
;
Gunawardana, T.S.L.W.
(
University of Ruhuna, Matara, Sri Lanka
,
2014-03-19
)
Modern Consumerist Culture, Its Drawbacks and Benefits
Perera, H.S.C.
;
Gunawardana, T.S.L.W.
(
Faculty of Management & Finance, University of Ruhuna, Sri Lanka.
,
2014-02-26
)
Impact of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka
Wijesekara, W.A.D.S.
;
Kumara, P.A.P.S.
;
Gunawardana, T.S.L.W.
(
Faculty of Management & Finance, University of Ruhuna, Matara, Sri Lanka
,
2014-02-26
)
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Gunawardana, T.S.L.W. (9)
Perera, H.S.C. (2)
Dhanasekara, D.M.D.D. (1)
Hansika, M.A.L. (1)
Kumara, P.A.P.S. (1)
Liyanage, J.U. (1)
Pushpakumara, L.C.A. (1)
Rupamala, D.G.I.S. (1)
Thimendra, H.H.T. (1)
Wijesekara, W.A.D.S. (1)
Subject
Advertisements (1)
Benefits (1)
Brand recall (1)
Commitment (1)
Congruity (1)
Consumer attitudes (1)
Consumer purchase intention (1)
Credibility (1)
Distribution Channel (1)
Drawbacks (1)
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Date Issued
2014 (9)
Has File(s)
Yes (9)