Browsing 04th Academic Sessions - 2007 by Author "Perera, H S C"

Browsing 04th Academic Sessions - 2007 by Author "Perera, H S C"

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  • Co-branding and quality judgments: exploring the impact of co-branding on quality judgments 
    Rathnayake, C V; Perera, H S C (University of Ruhuna, Wellamadama, Matara, Sri Lanka., 2007-01-29)
    Branding has been recognized for centuries and has made inroads into every industry as a means to distinguish goods and services o f one producer from another. Co-branding is one o f the unique tactics in brand management ...
  • Scrambled merchandising to upgrade the retailing sector in Sri Lanka 
    Karunaratna, A C; Perera, H S C (University of Ruhuna, Wellamadama, Matara, Sri Lanka., 2007-01-29)
    Scrambled merchandising is a nationally and internationally renowned concept in the retailing sector to make life better and more enjoyable. With scrambled merchandising, retailers add goods and services that are unrelated ...

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