Abstract:
Moringa oleifera cultivation for commercial purposes has recently been promoted in Sri Lanka.
Though Sri-Lanka is still at an infant stage, understanding the nature of the available value chain
will aid in continuous improvement of the business eliminating its bottle necks. Therefore, the
study intended to identify the value chain profile of the upstream, midstream, and downstream
actors in order to identify their roles and functions in the Moringa value chain and to find out the
involvement of downstream actors on value chain upgrading. Focus group discussions, non participatory observation and interviewer administered structured telephone interviews were
instrumental in gathering data. Data were gathered during the first quarter of 2021 using
snowball sampling technique. Focus group discussions and non-participatory observations were
conducted with the participation of 42 stakeholders (20 farmers, 05 collectors, 02 processors, 05
retailers, 05 wholesalers, and 05 exporters) distributed island wide. Results revealed the
existence of Moringa growers, input suppliers, training-cum institutions, governmental
institutions, and NGOs that act as supportive and regulatory institutions as the upstream actors.
Collectors and processors recognized as the mid-stream actors while retailers, wholesalers,
exporters, and importers/buyers represented the downstream value chain actors. Upstream
actors’ main role concluded by producing a quality Moringa leaf harvest. Midstream actors’ role
span from the point of reception of the fresh harvest and ended up with producing a value-added
product. Downstream value chain actors involved in distributing the final product and bridging
the value-added product with the end market. Up-stream actors’ share of profit was 6% while
mid-stream actors’ share of profit was 5%. Down-stream actors recorded the highest share of
profit; 89%. From the study it was revealed that value chain fairness in terms of sharing the
monetary returns is an issue. Further the value chain is demand driven. Thus, the study
recommends government and the related institutions’ mediation in receiving bulk orders from
foreign countries and popularizing Ceylon Moringa as a unique brand. Furthermore, value chain
re-structuring by incorporating novel technologies such as block chain enabled traceability will
enhance the accountability and transparency in the value chain.
